Customer Relationship Management Senior Analyst

Customer Relationship Management Senior Analyst

Invite to Windsor Fashions:
Your role is to develop and activate the customer database, analyze behavior, uncover insights, and translate data into strategies that improve engagement and performance across digital and brick-and-mortar storefronts. You will build and maintain a suite of customer reports and dashboards, identify patterns that influence conversion across all channels, and surface opportunities to increase lifetime value, retention, and purchase frequency, with the goal of creating a singular customer view.

Through a test‑and‑learn mindset, you will support rapid experimentation and optimization, helping shape a seamless, data‑driven omni‑channel customer experience.

$/yr - $/yr

• Own the quality, governance, and activation of customer and digital data across all channels (stores, e‑commerce, app, and emerging social commerce), ensuring accurate tracking, automated reporting, and scalable analytics.
• Integrate multiple data sources to deliver a unified, cross‑channel view of the customer, with clearly defined KPIs spanning digital, retail, and social commerce touchpoints.
• Lead CRM and customer analytics for weekly business reviews and executive dashboards, translating omnichannel performance trends into actionable recommendations.
• Partner with CRM, marketing, and retail teams to measure and optimize personalization, lifecycle, and loyalty initiatives across the full customer journey.
• Develop and maintain customer profiles and behavioral segmentations using lifecycle, transactional, and engagement data across channels (e.g., RFM, lapsed, high‑value).
• Drive customer‑centric marketing strategies that increase retention, lifetime value, cross‑sell, and re‑engagement across owned, paid, and in‑store channels.
• Conduct advanced analyses including web, app, retail, and media performance; cross‑channel behavior; customer lifetime value; ROI; and experimentation results.
• Collaborate cross‑functionally to design and execute a test‑and‑learn experimentation framework that continuously optimizes the omni‑channel customer experience by channel and device.
• Build measurement frameworks that connect online and social engagement to offline behavior, quantifying the impact of digital and social commerce activity on e‑commerce and store sales.
• Translate complex, cross‑channel data into clear, compelling insights for non‑technical stakeholders to support strategic and commercial decision‑making.

• Bachelor’s Degree or similar expertise and experience required.
• Demonstrated experience conducting in‑depth analysis of various marketing channels, including email, organic social, paid social/digital, SEM/SEO, and retail stores.
• Strong analytical and data visualization skills.
• Experience with Aptos and Alteryx; experience with other CRM products a plus.
• Data management utilizing SQL or Python.
• 5+ years of marketing analyst experience in a dynamic, data‑driven environment, preferably in fashion retail.
• Strong computer skills, particularly MS Office (Excel and PowerPoint).
• Ability to work under tight deadlines, deal with diverse levels of personnel in a multi‑functional environment.
• Ability to work independently, under general direction, and create organized work plans and output requirements in a timely fashion.
• Demonstrate creative thinking and good business judgment.
• Ability to be flexible, multi‑task, have strong organizational, communication and leadership skills to meet strict deadlines and manage multiple projects.
• Must have strong interpersonal skills and the ability to deal with all levels of management.

* Job descriptions are merely a summary of the position. Duties and responsibilities are subject to change and may include any other that management finds necessary to successfully maintain business operations.

WINDSOR EQUAL OPPORTUNITY EMPLOYER

• Seniority level:
  Associate
• Employment type:
  
  Full‑time
• Job function:
  Analyst
• Industries:
  Retail Apparel and Fashion