Director of Licensing

The Opportunity

As Director of Global Licensing, in an individual contributor role, you will be Sunkist’s licensing champion—bringing bold ideas, disciplined management, and vibrant brand storytelling to life across categories and regions.

At the heart of this role is relationship-building. Our licensing approach is rooted in long‑term, mutually beneficial relationships based on integrity and shared growth. Sunkist’s success comes from trusted, multi‑year collaborations and many of our licensees have been with us for decades.

This is an opportunity to champion a regarded brand and expand into new categories within food and beverage and pursue new opportunities in non‑food and beverage. To influence global product innovation, and grow a brand that consumers love. If you’re motivated by building premium collaborations and elevating an iconic brand, you’ll help shape the next chapter of Sunkist’s global story.

The Director of Licensing is a steward of Sunkist’s global licensing program—protecting and elevating our brand while driving growth across new products, categories, and markets.

Joining a highly collaborative and energetic team, you will be a category expert and trusted brand advisor and ensure every licensee succeeds under the Sunkist brand.

Licensee Relationship Development and Support

• Manage day-to-day relationships with assigned licensees across the Americas, Asia, and Europe, Middle East, and Africa, serving as their primary business contact and trusted brand counsel
• Build long‑term, mutually beneficial business collaborations by engaging stakeholders at all levels from brand associates to executives
• Create engaging, collaborative interactions with licensees that make the work productive and genuinely fun for everyone involved
• Learn and understand each licensee’s business, competitive landscape, product range, retail distribution, and consumer and retailer trends
• Provide tailored guidance, insights, and brand stewardship to optimize product development, marketing execution, distribution, and category performance

New Business Development

• Drive new licensing revenue by identifying opportunities for product innovation, category expansion, and new territory development
• Meet or exceed sales and royalty goals across individual licensees and the overall portfolio
• Pursue new business opportunities outside the existing licensee base—qualifying inbound inquiries, cultivating new prospects and building a pipeline of potential licensees
• Network, discover, and pursue possibilities across industries and regions to uncover emerging opportunities, untapped markets, and new categories aligned with Sunkist’s brand equities.
• Lead regular business reviews assessing sales performance, market positioning, promotional effectiveness, and new product opportunities
• Negotiate new trademark licensing agreements—including renewals, extensions, amendments, terminations, NDAs, and related updates
• Maximize financial performance by driving annual sales and royalty growth across the global licensee base
• Manage the full Licensing P&L, including budgets, projections, forecasting models, and long‑range financial plans
• Lead and enforce all contractual requirements, including product approvals, packaging and marketing review processes, food safety standards, and adherence to Sunkist brand guidelines
• Collaborate cross‑functionally with Food Safety, Finance, Legal, Patent & Trademark, Marketing, and international Sunkist offices in Tokyo, Seoul, and Hong Kong.

Team Engagement

• Contribute actively to a small, cohesive team that values collaboration, unified support for all licensee accounts, and a spirit of California‑style fun
• Communicate across the team to share information, align standards, and maintain a relationship‑driven experience for all licensees worldwide

Here’s What You’ll Bring:

• Demonstrated motivation to develop and build long‑term business collaborations that create mutual value and shared success
• Exceptional relationship‑building skills, with cultural sensitivity, interpersonal savvy, and the ability to collaborate across diverse global markets
• Entrepreneurial drive and mindset; self‑driven, flexible,…