Director, Product Brand Marketing, OTTAVA

Overview

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our Innovative Medicine and Med Tech expertise, we aim to innovate across the full spectrum of healthcare solutions to deliver breakthroughs of tomorrow and profoundly impact health for humanity.

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Job Description

Johnson & Johnson s Family of Companies is recruiting for a Director, Product Brand Marketing, OTTAVA, within our Robotics & Digital Solutions organization. The location for this position is Santa Clara, CA or Cincinnati, OH.

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that’s reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world.

Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting. Your unique talents will help patients on their journey to wellness. Learn /medtech

Objectives

The Director, Product Brand Marketing, OTTAVA will be part of the Global Strategic Marketing team for our Ottava Surgical Robotics Portfolio. Reporting to the VP NPD and Platform Strategy, you will partner across Ottava strategic marketing, Medtech Surgery and J&J communications to develop a differentiated narrative demonstrating category leadership in the next era of robotic surgery.

Responsibilities

• Collaborate with key partners across J&J Med Tech to develop and deliver a differentiated narrative in robotics.

• Collaborate across functions and organizations to create clarity around brand story, application, and messaging to build alignment and consistency in application and communication of strategy and tactics.

• Lead cross-functional efforts to develop sales collateral, commercial playbooks, product and training collateral while creating a highly visible process for communicating progress and capacity.

• Support and ensure high quality development of marketing product assets.

• Build a high-performing team with a culture of inclusion and a diverse pipeline of talent for the future.

• Connect and translate core strategic marketing deliverables of segmentation, targeting and positioning into a multi-channel, communication strategy, inclusive of creative and idea approaches/selection, and initiatives

• Partner with Front end and Upstream / New Product Development Global Marketing and Development team leads to support naming, expression and communication messaging for Surgical robotics platforms and product-based messaging, business objectives.

• Responsible to stay abreast of latest market trends and research results and incorporation of key learnings into messaging and communication initiatives

Qualifications

Education:

• A Bachelor’s Degree is required. MBA or advanced degree is preferred.

Required

Skills and Experience:

• 10+ years of related business experience, including at least 5+ years of experience in brand management.

• Demonstrated leadership ability to successfully work across functional and geographic boundaries, preferably across multiple countries/market types/access models.

• Proven track record of initiating, building, and managing brand strategy and/or communication plans.

• Experience executing positioning initiatives, messaging platforms / campaign ideas and communication tactics across various mediums and channels.

• Proven track record of managing creative agency relationships.

• Proven track record of budget resources being used appropriately and according to plan.

• Demonstrated strong written communication and presentation skills.

• Demonstrated ability to lead and drive effective cross-functional efforts with the ability to influence senior management decisions and lead key discussions.

•…