Demand Generation Marketer

Job Brief

We are looking for a leader who is hands-on to run Pepperdata’s Demand Generation / Growth Marketing. Pepperdata is a cost optimization platform for Big Data and Kubernetes. We are a $34M Series B backed by Costanoa, Signia, SVDC, and WING ventures.

• You will be responsible for the strategy, planning, and execution of Pepperdata's marketing campaigns across a variety of channels including email, webinars, events, website, paid media, and more

• Strategy – Lead the development and execution strategy by product and segment, including our inbound lead acquisition and outbound account-based marketing strategy

• Work with Sales/SDR to align demand generation with sales efforts

• Optimize campaigns across the marketing and sales funnel to maximize leads, pipeline, revenue and lifetime value while minimizing cost of acquisition

• Collaborate and develop strong alignment with marketing and sales leadership to ensure agreement on priorities, challenges, and opportunities

• 5+ years of B2B marketing experience

• Demonstrated success in the development and execution of integrated, multi-channel marketing campaigns

• Good understanding of demand generation best practices, and how to engage prospects and customers at multiple points through the customer journey with a keen test-and-learn mindset

• Excellent project management and communication skills; can independently drive multiple programs

• Account-based marketing (ABM) experience is a plus