Business Analyst – Marketing Analytics & Revenue Attribution

Business Analyst – Marketing Analytics & Revenue Attribution

Vibrant Wellness | Santa Clara, CA (On-site) | Full-time

Vibrant Wellness is scaling quickly—and we’re looking for a Business Analyst who wants to own how marketing performance and revenue impact are measured.

This is a high-leverage role at the intersection of Marketing, Sales, Rev Ops, and Data
. You’ll build the attribution models, funnel reporting, and executive-ready insights that guide how we invest, optimize channels, and grow revenue.

If you’re the kind of analyst who can move fluidly between SQL, dashboards, stakeholder conversations, and business recommendations
—this is that role.

• Performance analytics across paid, organic, partner, and lifecycle channels—surfacing ROI and optimization opportunities
• Multi-touch attribution modeling (first-touch, last-touch, linear, time-decay, etc.) and revenue reporting leaders can trust
• End-to-end funnel measurement (
  lead → MQL → SQL → closed-won
  ) with clear definitions and consistent metrics
• Campaign effectiveness analysis and insights that influence budget allocation and GTM decisions
• Executive dashboards and recurring reporting for Marketing and revenue leadership (
  Power
  
  BI, Tableau, or similar
  )
• Strong partnership with Rev Ops and Data teams to support data transformations, pipeline improvements, and documentation
• Ongoing work to improve data quality, metric consistency, and governance across marketing datasets

• 3+ years in marketing analytics, revenue analytics, or business analytics
• Strong experience with attribution, funnel reporting, and channel optimization
• Advanced SQL (joins, window functions, aggregations; performance awareness)
• Experience using dbt for analytics engineering or modeling
• Strong Hub Spot fluency (CRM data, lifecycle stages, attribution reporting)
• Ability to translate analysis into clear recommendations for cross-functional stakeholders and executives

• Exposure to Big Query, Snowflake, Redshift, or similar
• Familiarity with experimentation frameworks (A/B testing, cohort analysis)

Vibrant Wellness is a science-led specialty lab serving the functional and integrative medicine community. More than 30,000 healthcare providers worldwide rely on our testing to help patients optimize gut, hormone, and cardiovascular health; treat autoimmune disorders; improve health span and performance; and proactively manage chronic disease. All testing is processed in our Santa Clara, CA facility, supported by 400+ clinical researchers and scientists powering longevity through discovery.