Associate Director, Marketing - Shockwave Medical

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and Med Tech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

Learn more at

Job Function:
Marketing
Job Sub Function:
Product Management
Job Category:
Professional
All Job Posting Locations:
Santa Clara, California, United States of America
Job Description:

Johnson & Johnson is hiring for a Associate Director, Marketing - Shockwave Medical to join our team. The position is FULLY REMOTE and can sit anywhere in the US.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and Med Tech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for humanity.

Learn more at

Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments. Ready to join a team that's pioneering the development and commercialization of Intravascular Lithotripsy (IVL) to treat complex calcified cardiovascular disease. Our Shockwave Medical portfolio aims to establish a new standard of care for medical device treatment of atherosclerotic cardiovascular disease through its differentiated and proprietary local delivery of sonic pressure waves for the treatment of calcified plaque.

Position Overview

We are looking for a high-performing individual to serve in a high-profile position driving global launches for a therapy that is changing the interventional landscape. Your primary focus will be increasing peripheral IVL's penetration in existing markets. This individual will play a key role in collaborating with the R&D, quality, regulatory, marketing, sales training, clinical, operations, manufacturing, and sales teams to ensure that the launches go smoothly and meet their objectives.

This individual will also develop and execute marketing programs across the globe. The ideal candidate desires to be part of one of the most exciting startups in the cardiovascular space at the inflection point of commercialization. This is a visible role that will be vital to the company's success.

Responsibilities:

• Develop and execute comprehensive US strategies that can be leveraged globally for new/existing products including:
  • developing product positioning, and clinical and economic value proposition
  • defining marketing messages and collateral
  • developing sales and physician education programs
  • training both domestic and international sales teams
  • collaborating with key opinion leaders (KOLs) in developing the above
  • Developing product demand forecasts and track business performance against objectives and forecasts; formulating new approaches and strategies as needed
• Champion product commercialization activities across multiple internal and external groups by collaborating with and influencing operations, regulatory, clinical, quality, sales, sales training, medical affairs, etc.
• Lead market research to understand behaviors, test messaging and identify opportunities
• Establish relationships with key opinion leaders in the field and working with them to develop content for our marketing channels
• Acquire and analyze feedback from key opinion leaders, current and potential customers, third party market research and internal stakeholders
• Possess an in-depth knowledge of the interventional cardiology community trends and more specifically, the segments targeted by assigned products, including the motivators for action

Requirements:

• Minimum 10 years of professional marketing/product management experience with at least 5 in cardiovascular Med Tech is required
• Bachelor's degree required or equivalent experience; MBA preferred
• Experience bringing new novel products to market
• Ability to develop relationships with key opinion leaders and to modify strategies and tactics when necessary based on voice of customer and emerging trends
• Cross functional team leadership experience required. Ability to collaborate and work with others in a dynamic, matrix environment
• Outstanding interpersonal skills including developing relationships in all levels of the organization and indirectly influencing business objectives
• Ability to work in a fast-paced environment as individual contributor or as part of team, while managing multiple priorities and adapting to changing requirements
• Sales force engagement experience preferred
• There may be continuous…