Media Planner

Overview

Role Description

This role is a contract assignment at Palo Alto Networks. Contractors will not be employed by Palo Alto Networks but through our trusted staffing partners.

We are seeking an Omni Channel Media Planner (Contractor) to support the orchestration and execution of integrated marketing campaigns within the US. Reporting to the VP of Integrated Programs & Activation, you will be responsible for taking high-level campaign frameworks and turning them into actionable media plans that drive demand and pipeline impact.

This role is ideal for a detail-oriented execution specialist who thrives in the "how" of marketing. You will ensure that our integrated programs are launched on time, managed with precision, and optimized for maximum performance across the digital ecosystem.

• Duration: 12 Months
• Location - Santa Clara, CA (Hybrid) or USA (Remote)

Campaign Orchestration & Trafficking

• Creative Coordination:
  Act as the primary liaison between the creative team and media agencies to ensure specs are met and assets (banners, videos, copy) are delivered on time for launch.
• Link & Tag Management:
  Generate and audit all tracking URLs (UTMs) to ensure data flows correctly into Salesforce and Adobe Analytics. Conduct daily audits of active campaigns to verify tracking pixels are firing and ads are appearing on correct placements.

Media Planning & Tactical Execution

• Flowchart Maintenance:
  Maintain and update the Master Media Flowchart to reflect shifting flight dates, budget reallocations, and creative rotations.
• Vendor & Platform Management:
  Manage daily check-ins with platform partners (Linked In, Google, Programmatic vendors) to review pacing and technical health.
• Audience Mapping:
  Build out specific account lists (ABM) and buying groups within platforms like Linked In Campaign Manager as defined by the integrated program strategy.

Performance Reporting & Optimization

• Reporting & Analysis:
  Pull and consolidate performance snapshots on key metrics (CTR, CPL, MQLs) to identify high-performing tactics and provide data-driven recommendations.
• A/B Test Management:
  Monitor live creative tests and provide "stop/go" recommendations based on which assets drive the best engagement with target buying groups.
• Optimization Logs:
  Maintain a running log of all campaign changes (bidding shifts, audience tweaks) to help the analytics team correlate performance shifts with specific actions.

Budget & Stakeholder Coordination

• Pacing & Reconciliation:
  Daily monitoring of spend across all channels to ensure the budget is utilized evenly. Review monthly media invoices against actual delivery to resolve billing discrepancies.
• Cross-Functional Communication:
  Provide regular status updates to Regional Marketing leads on current live campaigns and upcoming activations.

• Strategic Omni-Channel Architecture: 3-6 years of experience designing and executing integrated B2B media plans across Paid Social (Linked In/Meta), Programmatic, and Content Syndication within the SaaS/Tech sector.
• Budgetary & Financial Rigor:
  Proven experience in managing Master Media Flowcharts, monitoring daily spend pacing, and performing monthly invoice reconciliations to ensure 100% budget accuracy.
• Operational Rigor & Orchestration:
  Exceptional organizational skills to manage creative asset trafficking and complex campaign calendars across multiple stakeholders with a zero-error mindset.
• ABM Execution & List Management:
  Hands-on experience executing Account-Based Marketing (ABM) tactics, including the technical build-out of specific account lists and buying groups within Linked In Campaign Manager and other DSPs.
• Strong operational rigor:
  Comfortable managing complex campaign calendars and coordinating multiple stakeholders in a fast-paced environment.
• Analytical Synthesis:
  Ability to interpret complex performance metrics (CPL, CPM, ROAS) and translate them into actionable stop/go optimization recommendations for non-technical stakeholders.
• Communication:
  Clear and concise communication skills, with the ability to manage project status updates effectively across a matrixed team.

Our team values clarity, outcome-oriented work, and a collaborative spirit. Together, we are building a scalable engine that turns integrated marketing into a competitive advantage for Palo Alto Networks.

Bachelor’s degree or equivalent relevant work experience required.

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer, this is the pay range that Magnit (the staffing agency) reasonably expects to pay for this position: $55/hour to $60/hour. Please note that the compensation information in this posting reflects the hourly wage only and does not include benefits. Magnit offers Medical, Dental, Vision and 401K.

Magnit is not able to provide assistance to candidates requiring sponsorship or a visa for this position.

At Palo…