Marketing Program Specialist

San Jose, CA

• Manage the end-to-end process of Marketo program creation, asset localization, execution, and reporting, including working with business stakeholders, creating target segment lists, creating emails, A/B testing and optimization, sending proofs and final emails, ensuring accurate attribution/tracking, and delivering systematic reporting.
• Manage incoming execution requests for digital campaigns supporting global marketing.
• Assist in delivering demand generation campaigns to support the marketing programs.
• Work closely with global and cross-functional team members as well as outside vendors.
• Initiate & manage asset translations.
• Build and manage the full lifecycle of campaigns in Marketo: build, edit, test, launch, report and optimize.
• Provide creative, strategic insight and direction regarding copy and content approaches, call to action and promotional strategies leveraging industry best practices and performance reports.
• Ensure QA standards and protocols are being met prior to campaign launches.
• Track and report on the success of initiatives and communicate those results to internal stakeholders.
• Collect and use data to inform new campaigns and the evaluation of existing campaigns: measure, analyze, and report campaign performance to internal stakeholders. Make recommendations to optimize performance.
• Recommend and implement segmentation best practices.
• Test and refine new marketing approaches to reach and engage key audiences. Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
• Ensure all email campaigns comply with current opt-in laws, industry best practices and are relevant to our target demographic.

• Excellent analytical, organizational, project management, and time management skills.
• Ability to work under tight deadlines, multi-task, adapt to changes quickly.
• High levels of integrity, autonomy, and self-motivation.
• Excellent written and verbal communication skills to explain technical concepts and provide support.
• Experience thinking through strategy as much as executing.
• Hands-on experience on HTML/CSS email design, Adobe Creative Cloud (Dreamweaver, Photoshop) understanding of email client compatibilities.
• Experience in project managing and handling high volume intake requests from diverse global teams.

• Bachelor’s degree in business, marketing, or equivalent experience required.
• 2-4 years of relevant experience in Adobe Marketo Engage.
• Expertise with CRM applications such as Salesforce.
• Hands‑on experience in creating, managing, deploying and reporting on campaigns.
• Knowledge of privacy, email regulations and best practices.
• Experience with A/B testing and email optimization for conversion and engagement.

• $58.62 per hour.

Entry level

Contract

Marketing

Staffing and Recruiting