Growth Marketing Manager

We are a profitable, fast-growing omnichannel consumer brand with national retail distribution and a significant upcoming expansion. We are seeking a hands-on growth operator who is actively inside Facebook Ads Manager today and personally responsible for revenue-driving performance.

This is not a strategy-only or people-management role. This is an execution-first position for someone who owns performance from keyboard to revenue and earns the opportunity to build a team through results.

What You Will Do

Performance Marketing Execution

• Personally manage and optimize $500K to $1M per month across Meta and Google
• Build, launch, and optimize campaigns end to end including audiences, creative testing, copy, and pacing
• Analyze performance daily and make real-time optimizations to reduce CAC and increase contribution margin
• Design and execute geo-targeted campaigns to support national retail partners

Creator and Influencer Growth

• Personally manage creator whitelisting campaigns across a large network of creators
• Negotiate influencer and creator partnerships directly without agency intermediaries
• Write briefs, review content, approve assets, and launch campaigns yourself
• Build creator programs that drive both DTC revenue and in-store sales performance

Tik Tok Shop and Retail Activation

• Build and scale Tik Tok Shop from execution to $1M+ in monthly revenue
• Launch geo-targeted digital campaigns that directly impact retail store velocity
• Track and analyze digital to retail lift and optimize campaigns based on real sales data
• Own digital strategy and execution for major retail launches

Who You Are

• A true hands-on growth operator actively running paid media today
• Comfortable owning performance outcomes, not just strategy or reporting
• Energized by execution, testing, and fast decision-making
• Experienced working inside profitable, scaling consumer brands

Requirements

Must Have

• Brand-side experience only
• Currently managing $300K+ per month in paid media spend personally
• Deep hands-on experience in Meta Ads Manager and Google Ads
• Direct experience negotiating and managing creator and influencer relationships
• A personal network of creators you have previously whitelisted
• Experience at profitable consumer brands in the $10M to $100M revenue range
• Strong understanding of retail velocity and how digital media impacts in-store sales