RevOps Specialist - Marketing Operations - Hybrid
Publicado en 2026-01-18
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TI/Tecnología
Publicidad Digital, Analista de datos
The Alpega Group is looking for a Rev Ops Specialist in Marketing Operations. This position will be based in Barcelona, Spain.
WHO ARE WEThe Alpega Group is a fast-growing, leading software company that offers modular solutions to manage transportation end-to-end and enable our customers to achieve greener transportation processes, with 35+ years in the business.
Find more about our clients and services here:
Alpega Group: control your supply chain with Alpega TMS.
Freight Exchange ()
ABOUTTHE ROLE
The Rev Ops Specialist – Marketing Operations is a hands‑on execution role responsible for the day‑to‑day operational delivery of marketing campaigns and automation workflows. The role focuses on ensuring that campaigns, journeys, and processes are set up correctly, run smoothly, and scale reliably.
The role plays a critical part in translating defined data rules and segmentation into well‑designed, high‑quality marketing automation workflows that support marketing and growth initiatives. While data modelling and segmentation ownership sits with the Rev Ops Data Analyst, the Rev Ops Specialist collaborates closely to activate segments through campaigns, workflows, and lifecycle journeys.
Account-Based Marketing (ABM) and Target Account List (TAL) initiatives form part of the scope, but are not the primary focus of the role. The Rev Ops Specialist supports these initiatives by ensuring the operational setup, activation, and execution are reliable.
The Rev Ops Specialist works cross‑functionally with Growth Marketing, Sales Operations, Commercial Excellence, the Digital Marketing team (Paid Media) and Creative & Content teams to ensure campaigns, tools, and processes work end‑to‑end across the Growth Engine.
KEY RESPONSIBILITIES Campaign & Lifecycle Operations- Execute email, nurture, and lifecycle campaigns in Hub Spot.
- Support multi‑touch journeys across inbound, outbound, and event‑driven flows.
- Ensure correct campaign setup, QA, tracking, and documentation.
- Support operational execution for events, webinars, and third‑party campaigns.
- Support Account-Based Marketing (ABM) initiatives in collaboration with Growth Marketing, Sales Ops, and Rev Ops.
- Execute Target Account List (TAL) uploads and activations based on analyst‑owned segmentation.
- Maintain account and contact‑level logic to support buying group and outbound‑assisted journeys.
- Design, build, and maintain robust Hub Spot workflows based on defined data rules and segmentation logic.
- Ensure workflows are scalable, well‑documented, and aligned with lifecycle and attribution frameworks.
- Partner with the Rev Ops Data Analyst to translate segmentation and data logic into executable automation.
- Act as a power user and first line of troubleshooting for workflow‑related issues.
- Support implementation and rollout of marketing and Rev Ops tools (enrichment, intent, event capture, automation).
- Ensure operational readiness, QA, and adoption of new tools.
- Collaborate with the Rev Ops Data Analyst to ensure correct activation of segments and lifecycle stages.
- Support source tracking, field usage, and operational data hygiene.
- Support Hub Spot–Salesforce operational alignment where applicable.
- Support campaign reporting and dashboards in Hub Spot, Salesforce and BI tools.
- Assist with campaign performance analysis and A/B testing.
- Work closely with Growth Marketing on campaign execution and experimentation (2 BUs Carriers & Shippers).
- Partner with Sales Operations and Commercial Excellence to support outbound and ABM motions.
- Collaborate with Creative & Content teams to ensure campaigns are operationally feasible and scalable.
- Contribute to process documentation and operational playbooks.
- 2–4 years of experience in Marketing Operations, Revenue Operations, or Marketing Automation.
- Fluent English, both written and spoken. Ideally, also Spanish.
- Marketing Operations execution: hands‑on experience running marketing campaigns and lifecycle journeys.
- Mark…
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