Global Marketing Manager

About Life Vantage

Life Vantage Corporation (Nasdaq:

LFVN), the activation company, is a leading health and wellness company with products designed to activate optimal health processes at the cellular level. Life Vantage’s product line includes nutrigenomic activators, dietary supplements, nootropics, pre‑ and probiotics, weight management, skin and hair care, bath & body, and targeted relief products. If you pride yourself on providing a top‑notch consumer experience, this is the role for you.

Life Vantage is on the search for an impactful, resourceful Global Marketing Manager to champion the growth of Life Vantage through:

• The implementation of new products within the dietary supplement/nutraceutical, skin care and personal care categories
• Innovative marketing campaigns, promotions, and special projects
• Product lifecycle management including renovations, rebrands and sun setting
• Operational marketing tasks (item setup, pricing, enrollment packs, kitted/bundled products)
• Event liaison with global marketing

This fast‑paced role is integral to the successful development of new products and marketing strategies for the company’s international markets. The position will be responsible for taking US‑lead products/initiatives and working closely with international market VPs and GMs to paint a vision for how products, campaigns, and initiatives would work for the market, determining if they are a fit for the market or if adjustments should be made.

The Manager will usher the product, campaign or initiative through the commercialization, launch, or execution process.

The Global Marketing Manager will serve as the conduit for execution and project management within the marketing department, and is intricately involved in ensuring cross‑functional collaboration, and that process and strategy extends to sales and marketing team members in market, maintaining an especially strong relationship with market GMs. Together with those cross‑functional peers and the other members of the product marketing team, they work to execute marketing strategies locally and will be held responsible for key performance indicators tied to market engagement and growth.

An integral part of a global product marketing team, success within this role comes when there is one Life Vantage global brand and when international markets feel completely integrated and included as part of the Life Vantage team, sharing in both the success and opportunities that exist for the organization.

The role interacts daily with international VPs and GMs and cross‑functional leaders and teams to ensure the products and projects are delivered with excellence, and that the Life Vantage consumer experience remains second to none. The ability to build solid cross‑functional partnerships and maintain good communication is essential. This role requires a keen self‑starter and multitasker who thrives in an empowered environment with the ability to make both long‑term strategic decisions and quick decisions under pressure.

The successful candidate will have exceptional product and project management experience, with the ability to see the bigger picture while remaining intricately connected to the details.

• Work with regional team to conduct competitive & market research analysis
• Be a go‑to source of information and expert on international markets
• Own/work with regions on business cases including product pricing analyses, forecasts, pack and stack strategy
• Present US product/programs to international market counterparts
• Own monthly marketing meetings with regions
• In conjunction with Regulatory, adapt US claims grids, positioning documents for local markets
• Go To Market strategy and execution – own creative briefs when differs from US launch timing
• International product names (be the liaison from global) and trademarks
• In conjunction with Operations and Design, ensure product labels are completed on time
• Monitor and report on project and program status
• Work with other marketing leaders to define success within international project scopes
• Elevate roadblocks as needed,…