Marketing Communications Lead

About the job Marketing Communications Lead

• Matric (Grade 12)
• Bachelor's Degree in Marketing or relevant equivalent
• Minimum 8 years of marketing experience with a focus on marketing communications in a corporate environment, preferably in the ICT sector
• Experience in managing marketing communications and business process improvement
• Experience in a senior technical/management position

Responsibilities:

• Conduct a thorough analysis of the Company's current communications landscape across all operating companies (internal communications, customer communications, public relations, investor relations and social media)
• Develop and implement a communications strategy that will deliver on the key business objectives
• Develop a strategic paid media plan to support and boost earned media presence
• Oversee and allocate the annual communications budget and ensure its use is fully maximised
• Use communications technology to boost productivity

Work with the appointed PR agency to:

• Develop and manage relationships with key media players to secure and grow earned media online and offline coverage
• Craft and distribute press releases and media pitches
• Coordinate and manage media interviews and inquiries
• Identify, pitch and leverage speaking opportunities
• Clean-up and maintain press portals across third party sites
• Maintain press portal on Company Website

Work with the appointed PR agency to:

• Support investor relations team with the execution of all external communications required. This includes but is not limited to key message development, Q&A development, executive coaching, managing press tours, etc.

• Create and maintain content calendar for internal communications, customer communications, public relations, investor relations and social media
• Maintain corporate collateral and proof points across the group using our in-house design and writing resources
• Manage the development of compelling content for the various channels using our in-house design and writing resources
• Ensure content aligns with the overall communications strategy and brand messaging

Work with the appointed PR agency to:

• Provide community management across all Company channels
• Leverage in-house shared service to ensure all content is scheduled for publication
• Monitor activity and consult on opportunities and ways to engage with communities
• Create and manage executive profiling across 10 executives for the Group, including a monthly content calendar crafted for the executive in line with Group content strategy

Work with the appointed PR agency to:

• Develop a crisis communication plan
• Provide real-time support and guidance during crises

Work with the appointed PR agency to:

• Generate regular reports on PR campaign performance
• Analyze data and provide insights for continuous improvement