Marketing Manager – Retail Head Office
Job in
Sandton, 2172, South Africa
Listing for:
Service Solutions
Full Time
position
Listed on 2026-01-16
Job specializations:
-
Marketing / Advertising / PR
Marketing Manager, Digital Marketing
-
Retail
Job Description & How to Apply Below
Position: Marketing Manager – Retail Head Office )
Strategy & Planning
Develop and execute the retail marketing strategy aligned to commercial and brand objectivesPlan and manage annual and seasonal marketing calendars across all channelsDrive customer acquisition, retention, and footfall growth across physical stores and online platformsAlign marketing initiatives with merchandising, buying, and sales teamsCampaign Management
Lead end-to-end execution of retail marketing campaigns (promotions, launches, sales, brand initiatives)Manage ATL, BTL, and digital campaigns to drive traffic and conversionCoordinate in-store activations, POS, visual merchandising support, and experiential marketingEnsure consistent brand messaging across all customer touchpointsDigital & Performance Marketing
Oversee digital channels including paid media, social media, email marketing, and website contentAnalyse campaign performance, customer insights, and ROI to optimise spendCollaborate with e-commerce teams to drive online sales and omnichannel growthManage CRM and loyalty marketing initiativesBrand Management
Protect and build brand equity across all retail channelsEnsure brand guidelines are implemented consistently in-store and onlineManage creative development, content production, and agency relationshipsTrade & Retail Marketing
Develop trade marketing plans to support store openings, promotions, and category growthPartner with suppliers and brand partners on co-funded campaigns and activationsDrive in-store marketing excellence through POS, signage, and promotionsBudget & Stakeholder Management
Own and manage the marketing budget, ensuring cost control and ROI optimisationPresent marketing performance, insights, and recommendations to senior managementWork closely with internal stakeholders including sales, operations, buying, and financeMarket & Customer Insight
Monitor market trends, competitor activity, and customer behaviourUse data and insights to inform campaign planning and decision-makingIdentify growth opportunities and innovation in retail marketingTeam LeadershipLead, mentor, and develop the marketing team and external partnersManage agencies, designers, media partners, and suppliersCompliance & Governance
Ensure compliance with advertising standards, POPIA, and brand/legal requirementsManage approvals and risk across all marketing activityMain requirements
Relevant marketing experience with a retailer
Relevant tertiary studies
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