Sr. Events Marketing Manager

About Dialpad

Dialpad is the leading AI-powered customer communications platform, transforming how businesses communicate with their customers. More than 50,000 companies around the globe — including Netflix, RE/MAX, Uber, Randstad, and Tractor Supply — rely on Dialpad to build stronger customer connections using real-time, AI-driven insights. Visit  to learn more.

At Dialpad, you’ll be part of a collaborative team working toward our shared mission of making our customers and their employees wildly successful. We believe that every conversation matters, and we're elevating each one with a platform that drives real-time insights and automation for our customers.

We thrive on continuous evolution, where every employee leverages industry-leading AI to constantly refine our platform and our own skills. We seek individuals who not only meet our high standards but go beyond them. Our ambition is significant, and achieving it requires a team that operates at the highest level. We look for individuals who are not just ambitious but who also possess the traits that are fundamental to our success:
Scrappy, Curious, Optimistic, Persistent, Empathetic
.

As a Senior Events Marketing Manager, you’ll own Dialpad’s enterprise tradeshow and conference strategy, driving measurable pipeline and revenue impact through high-impact industry events. You’ll work closely with Field Marketing, Partner Marketing, Sales, SDRs, Rev Ops, Marketing Ops, Brand, and Creative to ensure events function as integrated, pipeline-driving motions aligned with enterprise sales priorities.

You’ll lead the strategy and execution for Dialpad’s presence across a portfolio of enterprise SaaS and technology events — including flagship conferences such as Enterprise Connect and Google Cloud Next — while building scalable systems, playbooks, and operating models that enable consistent, high‑quality execution.

This position reports to our Head of Field Programs and manages two direct reports. This role may be based in our San Ramon office, with flexibility for hybrid work and travel as required.

• Own the end-to-end enterprise tradeshow strategy and annual event portfolio across flagship and targeted industry events
• Define event objectives, target audiences, pipeline goals, and success metrics aligned with enterprise sales priorities

• Lead exhibiting and sponsorship execution, including event selection, booth strategy, logistics, staffing, and onsite operations
• Own custom and modular booth programs in partnership with internal teams and external vendors

• Own multi-event budgets, forecasting, and ROI management
• Lead vendor selection and management, establishing scalable standards and preferred partners

• Partner with Marketing, Sales, SDRs, and Ops to drive target account coverage, lead capture, attribution, and follow‑up
• Manage executive participation, including meetings, VIP programs, and speaking opportunities

• Define and report on event KPIs, including meetings, pipeline impact, and cost efficiency
• Deliver post-event insights and optimize event mix, execution, and staffing based on performance

• Lead and develop two direct reports through clear goals and ongoing feedback
• Build repeatable playbooks, systems, and operational standards

• 5+ years of B2B events marketing experience, with deep expertise in enterprise trade shows within SaaS or enterprise technology.
• Proven experience managing large-scale, multi-event budgets and complex vendor ecosystems.
• Hands‑on ownership of custom and modular booth programs at major industry events.
• Strong cross‑functional leadership skills, with experience partnering closely with Field Marketing, Partner Marketing, and enterprise sales teams.
• Highly organized and detail-oriented, with the ability to operate effectively in fast-paced, deadline-driven environments.
• Strong analytical skills, with the ability to connect event performance to pipeline and revenue metrics.

We believe in…