Undergraduate Admissions Counselor

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Salary Range: $50,000.00 - $70,304.00 Salary

The Undergraduate Admissions Counselor plays a critical role in supporting Dominican University of California's enrollment goals through strategic, student-centered recruitment. As a member of a collaborative admissions team, this position manages an assigned recruitment territory, builds meaningful relationships with prospective students and families, and uses data and CRM tools to guide outreach, application review, and yield efforts. The Counselor represents Dominican both on campus and in the field and contributes to a high-touch, outcomes-driven admissions process.

• Manage recruitment activities for an assigned geographic territory from inquiry through enrollment, with a focus on application completion, admission, and yield.
• Build sustained, personalized relationships with prospective students and families through phone, email, text, virtual engagement, in-person meetings, and events.
• Counsel students and families on admissions requirements, timelines, academic programs, and next steps, providing individualized follow-up based on student needs and enrollment stage.
• Use CRM tools (Slate) to track engagement, segment audiences, and tailor communication strategies to support enrollment and yield goals.
• Schedule and coordinate campus visits, interviews, and follow-up engagement to help students envision themselves at Dominican.
• Conduct admissions interviews, campus tours, classroom visits, and presentations for individuals and groups.

• Develop and execute a data-informed recruitment plan for an assigned territory, including high school visits, college fairs, and counselor outreach.
• Represent Dominican University of California at high school and community college visits, college fairs, and special recruitment programs.
• Build and maintain strong relationships with high school and college counselors to encourage referrals and ensure accurate representation of Dominican programs and policies.
• Coordinate all aspects of recruitment travel, including scheduling, transportation, and accommodations.
• Extensive overnight travel is required, primarily during peak recruitment seasons in the fall, with additional travel in the spring. Evening and weekend work is required throughout the year.

• Review, evaluate, and render admissions decisions on student applications, including transcripts, test scores, essays, applications, and letters of recommendation.
• Apply admissions policies consistently while exercising professional judgment aligned with institutional priorities and enrollment goals.
• Communicate with applicants to ensure completion of application files and timely submission of required materials.

• Maintain accurate, timely records of student interactions, recruitment activity, and application progress within Slate CRM.
• Monitor territory performance, application pipelines, and enrollment trends to inform outreach, follow-up, and yield strategies.
• Provide exceptional customer service to students, families, counselors, faculty, and staff through email, phone, and in-person interactions.
• Collaborate regularly with the admissions team and supervisor to assess progress toward enrollment goals and adjust strategies as needed.

• Assist in the planning, coordination, and execution of recruitment and yield events such as open houses, admitted student programs, and off-campus receptions.
• Actively engage prospective and admitted students and families at events, providing guidance that supports enrollment decision-making.

• Participate in and lead admissions initiatives such as Student Ambassador programming, campus visit experiences, group tours, alumni engagement, and electronic recruitment campaigns.
• Contribute to yield strategies, communication planning, and special outreach initiatives for targeted student populations.
• Develop and maintain documentation, workflows, and best…