Brand Specialist, Marketing

Why Play Station?

Play Station isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The Play Station family of products and services including Play Station®5, Play Station®4, Play Station®VR, Play Station®Plus, acclaimed Play Station software titles from Play Station Studios, and more.

Play Station also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The Play Station brand falls under Sony Interactive Entertainment, a wholly‑owned subsidiary of Sony Group Corporation.

Hybrid in San Mateo, CA (preferred), Los Angeles, CA or San Diego, CA

We are looking for a Marketing Brand Specialist to join the global brand marketing team. This is an early‑career role designed for someone who is excited to learn how global game marketing works and wants hands‑on experience supporting the launch of high‑profile AAA titles. This role will report to the Senior Manager, Brand Marketing on the Global Games Marketing team and works closely with the Global Brand Lead, studio partners, and cross‑functional teams.

You’ll help support the development and execution of marketing plans, gain exposure to large‑scale campaigns, and build foundational experience in brand marketing within the games industry.

• Support the Global Brand Lead and brand marketing team to help create and execute integrated marketing plans
• Help manage the global asset calendar and track deliverables across all territories
• Assist with integrated marketing campaigns including broadcast, digital, social, CRM, search, promotions, retail/channels under the guidance of the broader team
• Leverage and help synthesize consumer brand research to support brand strategy
• Coordinate day‑to‑day work with internal and external creative, media, and digital agencies
• Review creative materials and provide organized feedback against the brand strategy
• Help compile and report on campaign performance and support discussions around optimization
• Support interactions with partners and brands to help drive mutually beneficial partnerships
• Assist with approval coordination for all creative assets

• Passion for marketing and video games
• Some exposure to marketing, communications, media, or related fields (internships, academic projects, or entry‑level roles are welcome) - previous gaming experience is a plus.
• Foundational strategic thinking skills for implementing marketing plans and brand creative briefs
• Excellent written and verbal communication skills
• Extremely organized individual
• Experience working with creative or media agencies is preferred but not required
• Experience working with major IP is preferred but not required
• Ability to manage multiple tasks and projects at different stages with guidance and support
• MS Office, Excel, and PowerPoint experience required.

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Play Station is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.