Demand Generation Manager

Overview

We’re the leading open-core platform for AI security, trusted by 250,000+ developers and 125+ Fortune 500 companies. Backed by top-tier investors and recommended by major AI labs, we help teams ship secure AI applications and agents through real-time scanning, automated red teaming, and continuous monitoring.

Own end-to-end demand generation: build and automate high-impact digital programs, campaigns, and events that drive pipeline and revenue. Work closely with Sales to convert interest into customers in a lean, high-velocity Marketing team.

• Execute targeted digital campaigns for security leaders and developers
• Build/optimize landing pages, ad creative, offers, and messaging
• Test channels, audiences, and creatives to maximize performance
• Manage budgets with focus on CPL and pipeline ROI
• Support field events and onsite programs

• Design persona- and stage-specific nurture sequences
• Implement/refine lead scoring and qualification
• Own Hub Spot workflows, automations, and sequences
• Convert PLG and sales-led leads into pipeline

• Deliver weekly pipeline reports by channel/campaign

• Analyze metrics to identify gaps and optimize quickly
• Own CPL, conversion, and pipeline tracking
• Test and scale high-performing tactics

• 5+ years B2B demand gen (security or dev tools preferred)
• Hands-on with Hub Spot or similar automation platforms
• Experience running paid campaigns, ABM, conferences/events
• Proven funnel ownership with revenue impact focus
• Data-driven; turns CRM/community analytics into campaigns

• Security buyer marketing (App Sec, CISOs)
• SEO/SEM knowledge
• Fast-growth startup or open-source GTM background