GTM Enablement Lead; Cybersecurity

Synack's Penetration Testing as a Service platform manages customers' attack surfaces by discovering new assets, pen testing for critical vulnerabilities and gaining visibility into the root causes of security risks. We are committed to making the world more secure by harnessing a talented, vetted community of security researchers to deliver continuous penetration testing and vulnerability management, with actionable results. Synack's PTaaS platform has uncovered more than 71,000 exploitable vulnerabilities to date, protecting a growing list of Global 2000 customers and U.S. agencies in a FedRAMP Moderate Authorized environment.

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This role is part commercial and part technical and is central to ensuring the effectiveness of our GTM teams (Sales, Customer Success, Technical teams). A main focus will be the successful adoption of our cutting‑edge cybersecurity products by our customers and across our teams. The ideal candidate will possess a deep understanding of the cybersecurity sales landscape, a proven track record in developing and executing comprehensive enablement programs, and a passion for driving measurable performance outcomes.

The role requires a full‑stack approach, from strategy definition to hands‑on content & technical delivery and operational implementation.

• The Enablement Lead will be responsible for the end‑to‑end design, build, implementation, and tracking of comprehensive enablement curricula tailored for our entire GTM organization:
  • Curriculum Development: Design, develop, and deploy cohesive learning paths (e2e curricula) for all GTM roles, including Technical Development Representatives (TDR)/Account Executives (AE), Sales Architects (SA), Customer Success Managers (CSM), Technical Account Managers (TAM), and Channel Account Managers (CAM).
  • Content Focus: Develop enablement content covering core areas such as new hire onboarding, product troubleshooting best practices, new product release readiness, competitive intelligence, product positioning, and foundational cybersecurity knowledge.
  • Technical Acumen: Deliver trainings on new tools to ensure broad adoption and process optimization; partner with Sales Ops to communicate changes in the Revenue stack to all relevant users and stakeholders.
  • Strategic Evaluation: Proactively evaluate the effectiveness of past enablement strategies and implement appropriate 'next' attempts to continuously iterate and refine our approach.
  • Program Tracking: Establish clear definitions of success, focusing on metrics such as content utility, program adoption, tool utilization, and direct impact on performance outcomes (e.g., pipeline generation, deal velocity, quota attainment, customer satisfaction).
• Collaboration with Content Marketing and Product Marketing teams to ensure the GTM organization has the best‑in‑class assets to drive revenue and customer value:
  • Collateral Production: Partner to produce and refine high‑impact sales collateral, internal training documentation, customer‑facing materials, and technical guides.
  • Documentation Audit: Conduct a complete and ongoing audit of existing GTM materials, identifying gaps, redundancies, and opportunities for consolidation or retirement. Ensure all documentation is accurate, up‑to‑date, and easily accessible.
• Work with Sales Operations to optimize GTM tools and processes, ensuring operational excellence across the field:
  • Tool and Process Implementation: Partner with Sales Ops to implement and manage changes to GTM tools (CRM, Enablement Platforms, etc.) and underlying processes.
  • Operational Playbooks: Develop and maintain operational playbooks that standardize best practices for the GTM organization.
  • Program Ownership: Own and manage internal GTM support programs, such as the "GTM Buddy" program, and related peer‑to‑peer learning tools and initiatives.

• Industry Knowledge: Deep understanding of the cybersecurity product landscape, sales cycles (including different sales methodologies), and customer needs.
• Enablement Expertise: Proven success in a GTM Enablement role, preferably within a B2B SaaS…