Business Analyst

Play Station isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The Play Station family of products and services including Play Station®5, Play Station®4, Play Station®VR, Play Station®Plus, acclaimed Play Station software titles from Play Station Studios, and more.

Play Station also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The Play Station brand falls under Sony Interactive Entertainment, a wholly‑owned subsidiary of Sony Group Corporation.

Staff Business Analyst
San Mateo, CA (hybrid)

Join the Commercial Development team at Play Station and help shape the future of our Direct‑to‑Consumer businesses – Play Station Store and Play Station Direct! We’re looking for a seasoned Business Analyst to lead growth initiatives and deliver cutting‑edge technology capabilities. This role is perfect for someone who thrives in a fast‑paced digital commerce environment and is passionate about using data, automation, AI, and experimentation to drive real impact.

In this role, you could:

• Advance our personalization capabilities to enhance player experiences.
• Drive a new subscription growth initiative from concept through delivery.
• Support internal teams by streamlining merchandising operations through automation and AI‑driven solutions.

If you’re passionate about data‑driven decision making and have a strong background in business analysis and digital commerce, we’d love to hear from you!

• Lead high‑profile global projects, applying structured business analysis to deliver impactful solutions.
• Partner with product, engineering, data science, and business teams to define requirements, align outcomes, and ensure delivery.
• Apply data science, AI/ML, automation, and experimentation to drive personalization, subscription growth, and operational improvements.
• Mentor analysts, inculcating business analysis and product development best practices, champion responsible data practices, and encourage continuous learning across teams.
• Influence senior leaders with clear, data‑informed recommendations that balance short‑term needs with long‑term strategies.
• Promote innovation and efficiency in areas such as payments, supply chain, finance systems, and emerging digital commerce.

• At least 12 years of experience in business analysis and product development within digital commerce or related fields.
• Proven ability to lead global workshops, manage multiple projects, and deliver measurable outcomes.
• Strong expertise in data‑led decision making, experimentation, and analytics.
• Experience integrating AI/ML and automation into business solutions.
• Skilled communicator who can simplify sophisticated topics for diverse audiences.
• Comfortable working across regions, time zones, and cultures, with flexibility for international travel and varied working hours.
• Resilient and adaptable in ambiguous, fast‑moving environments.

• Knowledge of eCommerce, payments, finance, and supply chains.
• Familiarity with digital content management and publishing.
• Awareness of governance and ethics in AI and data practices.
• Experience working in multicultural, international environments.

In addition to a competitive base salary, this role is eligible for Sony’s top‑tier benefits package including medical, dental, vision, matching 401(k), paid time off, wellness programs, and employee discounts on Sony products. The base pay range for this role is $178,100 – $267,100 USD.

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Play Station is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.