Director, Strategic Marketing & Engagement

Director, Strategic Marketing & Engagement

San Mateo, CA

Homeward is rearchitecting the delivery of health and care in partnership with communities everywhere, starting in rural America. Today, 60 million Americans living in rural communities are facing a crisis of access to care. In the U.S. healthcare system, rural Americans experience significantly poorer clinical outcomes. This trend is rapidly accelerating as rural hospitals close and physician shortages increase, exacerbating health disparities.

In fact, Americans living in rural communities suffer a mortality rate 23 percent higher than those in urban communities, in part because of the lack of access to quality care.

Our vision is care that enables everyone to achieve their best health. So, we’re creating a new healthcare delivery model that is purpose-built for rural America and directly addresses the issues that have historically limited access and quality. Homeward supports Medicare-eligible beneficiaries by partnering with health plans, providers, and communities to align incentives – taking full financial accountability for clinical outcomes and the total cost of care across rural counties.

As a public benefit corporation and Certified B Corp, Homeward’s mission and business model are aligned to address the healthcare, economic, and demographic challenges that make it challenging for rural Americans to stay healthy. Our Homeward Navigation platform uses advanced analytics to connect members to the right care and local resources that address social determinants of health and improve holistic health outcomes.

Since many rural communities lack adequate clinical capacity, Homeward also employs care teams that supplement local practices and reach people who cannot otherwise access care.

Homeward is co-founded by a leadership team that defined and delivered Livongo’s products, and backed most recently by a $50 million series B co-led by Arch Ventures and Human Capital, with participation from General Catalyst for a total of $70 million in funding. With this leadership team and funding, Homeward is committed to bringing high-quality healthcare to rural communities in need.

The Opportunity

Homeward Health is seeking a mission-driven, innovative, and action-oriented Director of Strategic Marketing & Engagement to design and deliver next-generation marketing strategies that improve outcomes for rural health plan members. This highly cross-functional role will sit at the intersection of growth strategy, member engagement, marketing innovation, and product-market fit.

The ideal candidate is a unique blend of creative and strategic marketing acumen, with a deep background in consumer health behavior, health tech or wellness, and omnichannel campaign design—with proven ability to leverage AI and Mar Tech to deliver personalized, scalable engagement. This is a hands-on strategy and execution role, focused on rapid experimentation, insight-driven decision-making, and creative storytelling that resonates with members.

You will work closely with a team of marketing operators and member engagement experts to implement and iterate on your strategies.

What you’ll do:

• Own the strategic vision for creative, data-informed, and highly personalized marketing strategies that align with rural care journeys and elevate member engagement.
• Lead the team responsible for the creation of omni-channel campaign frameworks using voice, SMS, email, direct mail, and supporting agents outbound calls via contact center engagement.
• Apply deep behavioral and segmentation insights to develop targeted journeys that reflect clinical and social needs.
• Partner with internal teams (Product, Tech, Data Science, Clinical Strategy, Clinical Ops) to create solutions that improve access, trust, and value perception for members.
• Design and implement AI-enabled workflows to increase campaign performance, automate personalization, and accelerate learning—including the strategic use of AI agents to support outreach, triage, and tailored follow-up communication.
• Drive digital engagement by exploring new channels and creating intuitive, user-friendly experiences that make it easy for members to…