Director, Global Events & Activations

Overview

Why Play Station? Play Station isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The Play Station family of products and services including Play Station®5, Play Station®4, Play Station®VR, Play Station®Plus, acclaimed Play Station software titles from Play Station Studios, and more. Play Station also strives to create an inclusive environment that empowers employees and embraces diversity.

We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The Play Station brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

San Mateo, CA (hybrid)

The Director, Global Events & Activations will lead the strategy, planning, and execution of Play Station’s global events and activations portfolio, including consumer brand experiences, product previews, and experiential programs. This role delivers best-in-class executions that elevate the brand, strengthen community connection, and support priority launches. The Director partners with internal teams, agencies and regional teams to produce cohesive, innovative experiences that drive measurable business impact.

• Own the global events and activations strategy aligned with Play Station brand and portfolio priorities, ensuring premium, consistent experiences worldwide.
• Be responsible for end-to-end event production, including creative direction, storytelling, spatial design, content, technology integration, and innovation.
• Partner with cross-functional, global, and regional teams to scale strategies, ensure brand governance, and deliver differentiated experiences across markets.
• Lead agency, creative partner, and vendor relationships, including RFPs, scopes of work, budgets, forecasting, and financial tracking.
• Define success metrics, oversee performance reporting, and apply insights to refine future programs and identify emerging opportunities.
• Develop guidelines, toolkits, and playbooks to support consistent, high-quality executions.
• Present event concepts, recaps, insights, and recommendations to senior leadership.
• Lead, mentor, and develop a high-performing global events team.

• Bachelor’s degree or equivalent work experience
• 15+ years of experience in global events, experiential marketing, production, or integrated marketing.
• Proven success delivering large-scale, high-visibility programs for global brands.
• Strategic approach with the ability to translate brand and product priorities into compelling experiences.
• Experience supporting live gaming events that integrate gameplay demos, broadcast production, live streaming, and interactive technologies in collaboration with development and platform teams.
• Strong collaboration, relationship-management, and negotiation skills.
• Organized, adaptable leader comfortable leading multiple fast-paced initiatives.
• Experience leading global teams and developing talent.
• Proficiency with Microsoft Office; familiarity with presentation, project-management, or creative tools a plus.
• Willingness to travel internationally and collaborate across time zones.
• Passion for culture, innovation, and the Play Station brand!

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. The base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and employee discounts for Sony products.

This role may be eligible for a bonus package.  to learn more.

The estimated base pay range for this role is…