Global Business Development Manager

Overview

Why Play Station?

Play Station isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The Play Station family of products and services including Play Station®5, Play Station®4, Play Station®VR, Play Station®Plus, acclaimed Play Station software titles from Play Station Studios, and more.

Play Station also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The Play Station brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

At Play Station, we believe that play has no limits and neither does our team. We’re looking for a Global Business Development Manager to join our Global Business Development (GBD) team. In this role, you’ll drive strategic partnerships and innovative business opportunities that enhance the Play Station platform experience for millions of players worldwide.

As Manager, you’ll partner across teams to identify, evaluate, and launch opportunities that shape the future of the Play Station platform. You’ll lead initiatives that combine market insights, data analysis, and strategic thinking to inform senior leadership decisions and strengthen Play Station’s global alliances.

You’ll also lead the end-to-end process for new third-party partnerships, from identifying opportunities and leading negotiations to supporting launches and long-term account management. Collaboration will be central, working cross-functionally with Legal, Sales, Marketing, Finance, Product, and more to bring partnerships to life.

• Drive partnerships & revenue growth: Identify and execute opportunities with platform-integrated partners (e.g., You Tube, Twitch, Spotify) and explore new partnership models that engage Play Station users.
• Lead strategic analysis: Develop financial models, business cases, and strategic frameworks to inform deal structures and support decision-making.
• Influence Play Station’s strategy: Contribute to global strategy development across non-gaming media services, new product verticals, and experimental experiences.
• Collaborate cross-functionally: Partner with internal teams (marketing, product, engineering, legal, etc.) to deliver seamless execution and scalable business opportunities.
• Champion data-driven insights: Lead data analytics projects to inform business decisions and identify emerging industry trends.
• Build strong partnerships: Manage relationships pre- and post-deal, define co-marketing strategies, and conduct quarterly partner reviews.
• Represent Play Station: Present business proposals and updates to senior leaders, including executive stakeholders.

• 5+ years of experience in business development, partnerships, strategy, consulting, or investment banking. Background in digital media, technology, or gaming preferred.
• Expertise in financial modeling, quantitative analysis, and strategic evaluation.
• Proven ability to foster partnerships and collaborate with diverse, global teams.
• Exceptional written and verbal skills, including the ability to present to executive audiences.
• Familiarity with digital entertainment, distribution models, and consumer trends.
• Strong proficiency in Microsoft Excel, PowerPoint, and related tools.
• Genuine interest in media, technology, and gaming.
• Bachelor’s degree required; MBA, JD, or related advanced degree a plus.

• Be part of an innovative team shaping the future of Play Station and interactive entertainment.
• Work with passionate colleagues who bring diverse perspectives to solve big challenges.
• Contribute to partnerships that directly impact millions of players worldwide.

#LI-SV1

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

At SIE, we consider several factors when setting each role’s base…