Social Media & Email Specialist - Overland Expo

Emerald is seeking a Social Media & Email Specialist to create and manage organic, paid and sponsored content, develop strategies to grow social and email audience, and increase engagement. You will be an in‑house content creator and a vital part of the marketing team in charge of execution and evaluation of our e‑newsletter, email marketing strategy, social media channels, and digital marketing strategy.

You will work closely with our Marketing, Editorial & Sales team members in the planning, creation, and execution of various digital marketing campaigns, community development, and programs to support our multiple strategic objectives.

• Curate a regular cadence of organic content for social channel distribution across all social channels.
• Create and edit graphics, photography, videos, reels, and other content.
• Track and evaluate engagement to inform future campaigns and strategies.
• Manage a daily cadence of social media posts on Instagram, Facebook, and weekly on Linked In, developing new strategies to increase interaction.
• Correspond and engage with community members who inquire about our events via social media (comments & DMs).
• Collaborate with Marketing team members, Director, and Editors to develop comprehensive digital content and social media strategies for advertisers and sponsors of custom content.
• Collaborate with Marketing to develop social campaigns designed to drive audiences to attend events.
• Oversee and manage paid search & social marketing strategies including Instagram & Facebook + Google AdWords and You Tube campaigns, collaborating with a digital marketing agency.
• Leverage current branding and positioning to communicate with a unique voice for the brand’s network—always seeking to keep content fresh, unique, and engaging.
• Work with the graphic design team to create, post and edit social content including banners, text, links, graphics, video, audio, and asset libraries.
• Conceive new content ideas for the brand, based on emerging technologies and trends.
• Define KPIs by social channel and devise strategies to meet established goals.
• Create new methods to engage with brand audiences and develop lead generation campaigns to drive new follows.
• Communicate with industry professionals and influencers via social media to create a strong network of brand advocates and develop a social media influencer program.
• Coordinate with all necessary stakeholders to meet sponsor requirements and campaign deadlines.
• Conduct research into new strategies and trends to increase the effectiveness of campaigns and to make new inventory idea recommendations.
• Manage outside photo and video creators at events and develop shot lists for all event content.
• Provide reporting to sales on advertiser campaigns.
• Curate e‑newsletters, working with editorial, marketing and sales teams.
• Manage a calendar of and curate content for client/sales driven email campaigns, attendee email marketing campaigns leading into each event, and other email campaigns as assigned, working with the editorial, sales and marketing teams.
• Develop and execute marketing automation campaigns to drive event attendance and add‑on purchases by attendees and clients.
• Create graphics and videos using tools like Canva—and work with the graphic design team to create email content including custom headers, banners, text, links, graphics, video, audio, and asset libraries.
• Conceive new products and develop email subscriptions lead gen campaigns based on existing and emerging technologies and trends.
• Create new methods to engage with brand audiences using email marketing.
• Develop lead generation campaigns to drive new e‑mail subscriptions.
• Request, track, and manage all sponsored digital content asset deliverables (social, email, sponsored editorial, etc), and maintain content calendars and asset trackers—collaborating with team to guarantee fulfillment.

• 3+ years marketing experience required, specific to social media, email marketing, and paid search + social digital marketing management (Facebook, Instagram, You Tube, Google Ads).
• Copywriting experience with samples of recent work.
• Experience with email and social media tools such as Hub…