Social Media & Email Specialist - Overland Expo

Overview

Emerald is seeking a Social Media & Email Specialist to create and manage organic, paid and sponsored content, develop strategies to grow social and email audience, and increase engagement. You will be an in-house content creator, and a vital part of the marketing team in charge of execution and evaluation of our e-newsletter, email marketing strategy, social media channels, and digital marketing strategy.

You will work closely with our Marketing, Editorial & Sales team members in the planning, creation, and execution of various digital marketing campaigns, community development, and programs to support our multiple strategic objectives.

The Social Media & Email Specialist is responsible for managing branded content and organic social media posts + email strategies and the corresponding statistics, strategic distribution of content through various digital channels, and fostering growth and community engagement across various channels. The content you create will serve a visually sophisticated, creative audience with a hunger for community.

• Curate a regular cadence of organic content for social channel distribution across all social channels.
• Create and edit graphics, photography, videos, reels, and other content.
• Track and evaluate engagement to inform future campaigns and strategies.
• Manage a daily cadence of social media posts on Instagram, Facebook, and weekly on Linked In developing new strategies to increase interaction.
• Correspond and engage with community members who inquire about our events via social media (comments & DMs).
• Collaborate with Marketing team members, Director, and Editors to develop comprehensive digital content and social media strategies for advertisers and sponsors of custom content.
• Collaborate with Marketing to develop social campaigns designed to drive audiences to attend events.
• Oversee and manage paid search & social marketing strategies including Instagram & Facebook + Google AdWords and You Tube campaigns collaborating with a digital marketing agency.
• Leverage current branding and positioning to communicate with a unique voice for the brand’s network– always seeking to keep content fresh, unique and engaging.
• Work with the graphic design team to create, post and edit social content including banners, text, links, graphics, video, audio, and asset libraries.
• Conceive new content ideas for the brand, based on emerging technologies and trends.
• Define KPIs by social channel and devise strategies to meet established goals.
• Create new methods to engage with brand audiences and develop lead generation campaigns to drive new follows.
• Communicate with industry professionals and influencers via social media to create a strong network of brand advocates and develop a social media influencer program.
• Coordinate with all necessary stakeholders to meet sponsor requirements and campaign deadlines.
• Conduct research into new strategies and trends to increase the effectiveness of campaigns and to make new inventory idea recommendations.
• Manage outside photo and video creators at events and develop shot lists for all event content.
• Provide reporting to sales on advertiser campaigns.
• Curate e-newsletters, working with editorial, marketing and sales teams.
• Manage a calendar of and curate content for client/sales driven email campaigns, attendee email marketing campaigns leading into each event, and other email campaigns as assigned, working with the editorial, sales and marketing teams.
• Develop and execute marketing automation campaigns to drive event attendance and add-on purchases by attendees and clients.
• Track and evaluate engagement to inform future campaigns and strategies.
• Leverage current branding and positioning to communicate with a unique voice for the brand’s network – always seeking to keep content fresh unique and engaging.
• Create graphics and videos using tools like Canva – and work with the graphic design team to create email content including custom headers, banners, text, links, graphics, video, audio, and asset libraries.
• Conceive new products and develop email subscriptions lead gen campaigns based on existing and emerging technologies and trends.
• Create new…