Machine Learning Engineer, Ads Creative & Ecosystem

Position: Machine Learning Engineer, TikTok Ads Creative & Ecosystem
Machine Learning Engineer, Tik Tok Ads Creative & Ecosystem

A "creative" is the ad (in the form of a short‑form video) served to Tik Tok users, composed of video, background music, call‑to‑action card, post‑click landing page, and other formats that get delivered to users. A quote goes "creativity is the soul of advertising", because a good ad creative is effective, yet difficult to produce, especially at the scale of Tik Tok advertising.

The Tik Tok Ads Creative & Ecosystem team's mission is to solve the above dilemma, by building industry‑leading tech solutions for ads creative/landing page understanding, production/generation, and optimization, to inspire and empower advertisers, creators, and other 3rd parties in the ecosystem to create and deliver the best engaging creative experiences to the end users. Our work is at the core of Tik Tok and creator monetization.

Examples of our team's work include Tik Tok video editor, AI‑powered smart video generation (we are also exploring AIGC), and Tik Tok creative exchange (a creative marketplace to connect Tik Tok advertisers with creators or third‑party creative agencies).

We are user/product oriented and dedicated to technical excellence. We aim to drive and lead the technology renovation in the ads tech and creative industry, powering products and driving values for our clients, creators, and the whole ecosystem. We are looking for ML engineers who are excited to grow their business understanding, build highly scalable and reliable software/infrastructure, partner across functions with global teams, and make big impacts.

If you are someone who welcomes challenges, we are eager to have you on the team!

Responsibilities

• Utilize algorithms to achieve a comprehensive understanding of advertisers, creators and creatives to improve the precision of match‑making.

• Conduct online modeling on billion‑level commercial traffic, optimizing the distribution strategy of creatives in recommendation system and ads system.

• Develop a scientific allocation strategy for both natural and ad traffic, aimed at increasing the short‑term and long‑term value for both advertisers and creators.

Minimum Qualifications

• Bachelor's degree or above, majoring in Computer Science or related fields.

• 3+ years of relevant development experience and demonstrated knowledge of machine learning (Rec Sys/NLP/CV/GE), and experience in recommendation systems, computational advertising or operational planning algorithms.

• Solid foundation in data structures and algorithms, proficient in Python/C++/Golang languages.

• Passion for new technologies and proven capability in analysis and problem‑solving.

• Good team player with strong communication skills; experience in project management; strong perseverance and courage to help the business to a higher level.

About Tik Tok

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

Diversity & Inclusion

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Tik Tok Accommodation

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons…