Sr Product Marketing Manager, Attribution Measurement

Responsibilities

• Owner of 1-2 performance measurement solutions in Tik Tok's Measurement suite with a strong understanding of auction ads capabilities.
• Define go-to-market strategy for Tik Tok's Performance Measurement products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy.
• Develop thought leadership around key product launches in response to industry developments partnering closely with the Global Business Marketing team.
• Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these.
• Partner closely with the Sales and Marketing Science teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
• Communicate the value proposition of new performance measurement products to all stakeholders and ensure that effective collateral and packages are created.

• BA/BS degree or above
• 6+ years of experience in product marketing, product strategy, or measurement/analytics consulting (B2B SaaS, AdTech, or digital platforms strongly preferred)
• Strong expertise in attribution models, analytics platforms, or measurement methodologies.
• Proven track record driving global GTM strategies and collaborating across functions.
• Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
• A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change.

• Experience with multi-touch attribution, incrementality testing, or media mix modeling.
• Background working with global sales organizations and agency/advertiser stakeholders.
• Familiarity with competing attribution solutions (e.g., Google, MMM vendors, survey-based approaches).

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $128000 - $290160 annually.

Compensation may vary outside of this…