Practice Marketing Specialist

Practice Marketing Specialist

Department: Marketing

Employment Type: Full Time

Location: US-California-San Jose

Compensation: $92,100 - $126,600 / year

The Practice Marketing Specialist plays a critical hands-on role in supporting dental and orthodontic practices across key U.S. regions to drive patient demand, improve conversion, and strengthen alignment with national marketing initiatives.

In this role, you will assist in developing and executing local practice marketing strategies, enabling Field Marketers and providers with the tools, training, and content they need to market Invisalign effectively. You will manage content on the Practice Marketing Hub, develop creative briefs for new assets and playbooks, support regional promotions, and work closely with Sales, Consumer Marketing, Creative, IT and Brand teams to ensure marketing programs deliver measurable impact at the local level.

This is an ideal role for a creative marketer who is strategic but highly execution-oriented, excited to build strong cross functional relationships and eager to drive results through up-leveled marketing resources and solutions for Invisalign Providers.

Practice Marketing Strategy & Execution

• Support the development and execution of local practice marketing plans aligned with brand and business objectives
• Assist in building, maintaining, and updating practice marketing playbooks, onboarding toolkits, and self-service resources to enable effective patient marketing

Practice Marketing Content Management & Development

• Manage and update content within the Practice Marketing Hub, ensuring materials are current, brand-compliant, and optimized for provider use
• Develop creative briefs for new practice marketing assets, campaigns, toolkits, and playbooks
• Partner with Creative, Brand, and external agencies to execute marketing initiatives
• Curate patient-facing marketing resources, templates, and educational materials for providers
• Analyze platform utilization and performance metrics to support ROI optimization
• Prepare reports, insights, and recommendations for internal stakeholders

Co-op Marketing & Merchandising

• Support co-op marketing programs and in-practice merchandising initiatives
• Coordinate with vendors and agencies to deploy modular, brand-compliant marketing materials

Cross-Functional Collaboration

• Collaborate with Sales, Consumer Marketing, Creative, IT, Brand, and Education teams to align messaging and initiatives
• Coordinate with external agencies, vendors, and content partners to support practice marketing execution

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
• Experience: 2+ years of experience in field marketing, trade marketing, or channel marketing, preferably within healthcare, dental, or consumer goods industries
• Skills: Strong understanding of consumer marketing tactics, including digital and in-practice marketing; proficiency in social content creation and editing tools, as well as presentation platforms
• Communication: Excellent presentation, training, and interpersonal communication skills with the ability to effectively engage both internal teams and external providers
• Teamwork: Proven ability to collaborate cross-functionally with sales, marketing, and creative teams in a fast-paced environment
• KPIs: Case volume growth in supported local practices; adoption and utilization of marketing toolkits and campaigns; measurable outcomes including provider engagement and satisfaction scores

If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically.

For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S.

Our internship hourly rates are a…