Product Marketing Manager; Clarity Electromagnetic

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

Product Marketing Manager, Clarity EM Products

This is a dynamic opportunity for a Product Marketing Manager to drive the go-to-market strategy for our Clarity electromagnetic (EM) product line. This role requires a blend of deep technical understanding, business acumen, and expertise to connect customer needs with R&D efforts and execute successful product direction and growth. The ideal candidate will have the potential to step into a Product Ownership role in the near future.

• Customer & Requirements Translation:
  Work closely with leading-edge customers to discuss technical requirements in depth and translate those needs to R&D with clear Return on Investment (ROI) justifications.
• Market & Competitive Analysis:
  Work closely with Sales and Application Engineers to identify growth opportunities, competitive threats, and technology gaps. Advise account teams on product positioning and engagement strategies.
• Product Ownership Track:
  Work closely with product teams (marketing, R&D, and sales) with the ability to step in to Product Ownership in the near future, encompassing decisions on packaging and pricing.

• Collateral Development:
  Create sales tools and collateral to better communicate product capabilities and value propositions, including demonstration projects, presentations, datasheets, white papers, articles, and blogs.
• External Representation:
  Work closely with corporate marketing to define communication plans, develop marketing content for press releases, websites, and trade shows. Assist and represent the company at industry trade shows and conferences.
• Launch Leadership:
  Drive all product launch activities, including beta partner engagements, market research, launch logistics, and sales training.

• Market Research:
  Conduct continuous market research to determine emerging trends, market needs, and customer requirements.
• Customer Advocacy:
  Ensure the right customers are getting the right message through the right channels, and represent the customer’s voice in marketing strategy discussions and decisions.
• Team
  
  Collaboration:
  
  Collaborate with and influence internal teams, and synthesize product information, broader industry trends, competitive positioning, and regional considerations.

• Technical Background:
  Bachelor’s degree in a technical field (BSEE is highly preferred), 5+ years of relevant industry experience.
• Technical Domain
  
  Experience:
  
  5+ years (with a BSEE) and industry experience in high-speed/high-frequency electromagnetic analysis.
• Electronic Design Flow:
  Solid understanding of the electronic design flow from specification to tape-out and measurement.
• System Knowledge:
  Must have comparative knowledge of electronic product creation from the chip out through the complete system (package/board/module/enclosure) design.
• Expert Level Skill with:
  Clarity, Sigrity, Celsius.
• Intermediate Level Skill:
  Allegro/APD and Virtuoso.

• Customer Interface:
  Track record of interfacing with customers in pre‑sales activities.
• Leadership & Influence:
  Proven ability to lead cross‑functional initiatives, work effectively, and establish credibility with R&D, management, product engineering, and sales.
• Communication:
  Outstanding analytical skills with attention to detail, and strong verbal, written communication, and presentation skills.
• Project Management:
  Proven ability to manage multiple projects, meet deadlines, and thrive in a fast‑paced, multi‑project, fluid environment.
• Experience as a Product or Technical Marketing Manager is a significant plus.

The annual salary range for Massachusetts is $117,600 to $218,400. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill…