Digital Marketing Manager

This range is provided by Azazie, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

Annual Bonus

Direct message the job poster from Azazie, Inc.

AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, AZAZIE disrupts the traditional wedding industry by presenting made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses, available in sizes 0-30, are meticulously cut and sewn to order.

Explore our website, where you'll find hundreds of bridal and bridesmaid gowns and dresses, spanning over 80+ enticing color options.

We are looking for a Product Marketing Manager to lead Azazie’s digital shopping experience, leading go to market strategy including market research, customer segmentation and competitive analysis ensuring our website experience, campaigns, and customer journeys drive measurable growth in engagement, conversion, and retention.

• Define and execute website optimization strategies to improve UX, conversion rates, and customer engagement.
• Collaborate with product managers and engineering team to launch and enhance features supporting marketing initiatives.
• Conduct A/B tests, analyze site performance, and leverage insights to improve the end-to-end shopping journey.
• Conduct market research and competitor analysis to identify trends, gaps, and opportunities in e-commerce and fashion.
• Gather and analyze customer feedback to refine messaging, promotions, and product positioning.

Note:

These duties are intended to describe the general nature and level of work performed and are not exhaustive. The company reserves the right to modify duties and responsibilities as business needs evolve.

• BS in Marketing, Business, Analytics, or related field.
• 3+ years of experience in product marketing, e-commerce marketing, or digital marketing (fashion/apparel industry a plus).
• Strong analytical skills with a track record of optimizing promotions and marketing performance.
• Excellent communication, project management, and cross-functional collaboration skills.
• Passion for fashion, and delivering exceptional customer experiences

• 100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period
• Paid vacation days and sick leave
• Paid Holidays + Floating Holidays
• 401k
• Free snacks and drinks in office
• Company engagement events

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close, distance and color vision.

Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Azazie, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This job description is not an employment contract. It is intended to describe the general content of and requirements for the performance of this job. Duties, responsibilities, and requirements may be changed or added at the discretion of Azazie at any time.

Mid-Senior level

Full-time

Marketing and Product Management

Retail Apparel and Fashion and Retail