Shop - Product Manager, Customer

Responsibilities

About the team:
The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers WW. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of Tik Tok Shop.

Tik Tok Shop is seeking a hands‑on and strategic Product Manager to lead loyalty and retention initiatives, including the development of user benefit programs and subscription‑like offerings. You’ll play a key role in shaping the future of customer loyalty on the platform—crafting packages that reward high‑value users and building the foundational systems to drive repeat purchases.

• Define and own the product roadmap for loyalty programs, subscription‑like features, and exclusive user benefits.
• Translate business strategy into product specs that enhance retention and long‑term user value.
• Partner with Marketing, Data Science, and Engineering to launch pilots and refine loyalty mechanisms based on performance.
• Deeply understand user segments and design differentiated packages to maximize satisfaction and frequency.
• Monitor retention KPIs, feedback loops, and competitor strategies to evolve our loyalty offering over time.

Minimum Qualifications:

• 5+ years of Product Management experience, with direct ownership of loyalty, benefits, or subscription models.
• Strategic thinker with a hands‑on approach to experimentation and iterative delivery.
• Experience in content commerce or user lifecycle‑based monetization models.
• Strong collaboration skills with cross‑functional teams, including Marketing, DS, and UX.

Prior work in customer rewards, e‑commerce loyalty tiers, or benefit ecosystems geared towards customers / consumers.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $165120 - $311600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this…