Media Channel Partnership Manager, User Growth

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Responsibilities
About the team
Lead business development efforts for Tik Tok and other Byte Dance global products in the U.S. market, including influencer marketing, innovative promotional campaigns, and creative asset procurement. Responsibilities include, but are not limited to, expanding influencer and agency partnerships, handling negotiations, contract execution, and payment processes.
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- Responsibilities
- Collaborate with a variety of external partners and channels in the U.S. and Europe, including influencer agencies, affiliate marketing networks, community-based marketing, creative production vendors, and cross-brand collaborations.
- Evaluate and map agency capabilities, set performance goals aligned with business objectives, and manage daily/weekly execution. Continuously optimize delivery quality and service levels through supplier performance assessments.
- Conduct regular research and analysis on market trends, competitive strategies, and user growth practices; deliver actionable insights in the form of structured reports.
- Apply data-driven logic to all business development efforts, ensuring measurable results across project management, tracking, and retrospective analysis.

Qualifications


Minimum Qualifications
- Bachelor’s degree or above.
- At least 2 years of experience in digital marketing or business development, particularly in influencer marketing. Preference will be given to candidates with experience in overseas user acquisition, startup environments, or influencer/marketing agencies in the U.S.
- Strong understanding of the U.S. and European digital markets, with proven experience working with local agencies, platforms, or marketing channels. Familiarity with internet trends and strong sensitivity to market dynamics and performance data is essential.
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- Preferred Qualifications
- Excellent interpersonal and communication skills, with the ability to manage cross-functional collaboration and external partnerships effectively.
- Strong execution and organizational abilities, with the flexibility to work across different time zones and under pressure.
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- About Tik Tok
Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Tik Tok Accommodation
Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a…