Head of Marketing

Teaspoon is more than just a boba tea company; it's about bringing happiness through our handcrafted drinks made with love. Established in Los Altos, CA, we have served over 5 million drinks and pride ourselves on being a women-owned business. Teaspoon's franchise model promotes care, connection, and gratitude, reflecting our passion for boba and our commitment to the communities we serve.

This is a full-time on-site role located in San Jose, CA for a Director of Marketing. The Director of Marketing will lead national brand strategy, elevate creative direction, and drive the next chapter of growth for one of the fastest-growing beverage brands in the U.S. If you’re a strategic thinker with a passion for brand building, digital leadership, and innovation, this role is built for you.

If you’re organized, energetic, and detail-driven, this is your moment to help build something meaningful.

• Develop and lead Teaspoon’s
  national marketing strategy
  across all channels (digital, in-store, community, franchise).
• Oversee
  brand positioning
  , seasonal campaigns, and overall creative direction.
• Lead and mentor a
  high-performing marketing team
  , aligning efforts with company goals.
• Manage digital performance:
  paid social, Google Ads, SEO/SEM, CRM, and loyalty programs
  .
• Build and maintain
  national promotional calendars
  and product launch plans.
• Establish partnerships with
  influencers, creative agencies, and media vendors
  .
• Ensure consistent
  brand identity
  across stores, packaging, and digital platforms.
• Support
  franchise development
  , marketing initiatives, and new store openings.
• Analyze marketing performance and deliver
  data-driven insights
  to leadership.
• Forge
  external partnerships and collaborations
  to expand brand recognition.

• 5+ years
  of marketing experience, including2+ years in a senior/leadership role
  .
• Experience inF&B, QSR, fast-casual, or retail chains
  .
• Strong background in
  digital strategy
  and campaign performance analysis.
• Proven ability to
  grow brand awareness
  and drive customer engagement.
• Experience leading teams and working cross-functionally.
• Strong
  storytelling, communication, and creative direction
  skills.
• Based in or willing to relocate to San Jose, CA.

• Experience with
  boba/bubble tea
  brands.
• Background in
  franchise marketing
  .
• Experience with
  loyalty programs
  or mobile app marketing.
• Certifications in
  Meta Ads, Google Ads, Hub Spot
  , or similar.
• Experience managing
  large creative productions
  (photo/video).
• Experience supporting
  national brand expansion
  .