Marketing Specialist

We are seeking a strategic and results-driven Marketing Specialist to lead our marketing efforts and support business initiatives. The ideal candidate will have a strong understanding of B2B marketing in the construction industry, with experience developing and executing marketing strategies that enhance brand visibility and support company goals.

Key Responsibilities:

• Develop and implement a comprehensive marketing strategy aligned with the company’s business goals and growth objectives.
• Manage the company’s online presence, including website content, SEO, and social media channels (Linked In, Instagram, etc.).
• Create compelling content including brochures, newsletters, project profiles, and presentations to support business development.
• Coordinate marketing materials to promote company and achievements.
• Plan and manage company participation in industry events, career fairs, trade shows, and networking opportunities.
• Collaborate with business leaders, project management teams to develop, project proposals, and client presentations.
• Maintain and update a database of marketing materials, project photography, and client testimonials.
• Monitor market trends, competitor activity, and customer insights to inform marketing tactics and strategy.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of marketing experience, preferably in the construction, engineering, or B2B services sector.
• Strong understanding of the construction industry, particularly mechanical contracting, is a plus.
• Excellent written and verbal communication skills.
• Proficiency with marketing tools such as Adobe Creative Suite, Canva, Hub Spot, or similar.
• Experience with website CMS (e.g., Word Press), SEO, and analytics platforms (e.g., Google Analytics).
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative thinker with strong problem-solving skills and attention to detail.

Preferred Skills:

• Graphic design and/or video editing capabilities.
• Familiarity with proposal management and project pursuit processes in the construction industry.