Community Marketing Manager – Airheads Community

Overview

This role has been designed as Onsite with an expectation that you will primarily work from an HPE office.

The Community Marketing Manager is responsible for developing and executing marketing strategies to increase membership, logins, and active participation in a community networking technical users.

• Community Engagement & Growth
  • Develop and execute marketing strategies to increase membership, logins, and active participation.
  • Implement gamification and engagement programs (e.g., MVP initiatives, contests).

• Content Strategy & Publishing
  • Manage editorial calendars for blogs, newsletters, and other cyclical publications.
  • Publish and promote monthly newsletters and events on the community site.
  • Collaborate with SMEs to produce technical content, webinars, and demos tailored for a highly technical audience that supports the editorial strategy for the community.
  • Collaborate with the community manager on the structural and UI evolution of the community site.
  • Manage vendor relationships with communication platform providers.

• Event Marketing & Execution
  • Plan and promote Airheads presence at major events (e.g., HPE Discover, Networking Days, Tech Jam), including lounges, interactive experiences, office hours, MVP appreciation, and advisory boards.
  • Coordinate logistics for onsite engagement programs and digital signage.

• Campaign Management
  • Create integrated marketing plans for community initiatives, ensuring alignment with broader marketing objectives.
  • Drive SEO optimization and streamline user experience across community platforms.

• Analytics & Reporting
  • Track KPIs such as new members, active engagement, page views, content acquisition, webinar attendance, and SCO.
  • Analyze dashboards and reports to illuminate trends, measure success, and inform strategy.
  • Collaborate with marketing operations and the community manager to develop new models that improve audience segmentation, revenue association, and bidirectional data exchange with Marketing and SFDC.

• BA/BS in marketing related field; MBA preferred.
• 5+ years of marketing or related field (solutions marketing, customer marketing, partner marketing, community or event marketing experience) with a strong understanding of technical communities and B2B marketing.
• Experience in content creation, event planning, and digital marketing.
• Proficient on community platforms (Higher Logic), analytics tools (DOMO, Power BI), SCO platforms (Bright Edge) and webinar tools.
• Excellent written/oral communication and strong interpersonal skills.
• Ability to manage/influence virtual teams and strong negotiating skills.
• Understanding of enterprise networking technologies (WLAN, Switching, WAN, Security, Data Center) highly desired.

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity, Long Term Planning, Managing Ambiguity, Market Analysis, and related skills.

Health & Wellbeing:
We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development:
We invest in your career with programs catered to helping you reach career goals.

Unconditional Inclusion:
We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We value varied backgrounds and flexibility to manage work and personal needs.

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Job:
Marketing

Job Level: Specialist

The expected salary/wage range for this position is provided below. Actual offer may vary by location, experience, and/or skill level.

– United States:
Annual Salary USD 105, in California // 92, in Texas

The listed salary range reflects base salary. Variable incentives may also be offered.

Information about employee benefits offered in…