Field Marketing Specialist II

Field Marketing Specialist II page is loaded## Field Marketing Specialist II locations:
SAN JOSEtime type:
Full time posted on:
Posted Todayjob requisition :
R53030##
** At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.
** The Field Marketing Specialist will partner closely with the Field Marketing Managers to plan and execute high-impact marketing programs that drive pipeline and support regional and industry priorities. This role is highly cross-functional, working closely with Sales and Business Unit stakeholders, as well as colleagues across Corporate Marketing, to bring in-person and digital events to life. The ideal candidate is detail-oriented, highly organized, comfortable juggling multiple initiatives, and motivated by measuring and improving marketing performance.
** RESPONSIBILITIES
* ** Support the planning, coordination, and execution of virtual, hybrid, and in-person events (webinars, workshops, user groups, executive programs, trade shows), including invites, landing pages, registration tracking, and post-event sales follow-up
* Research and identify activities to connect with personas including users, managers, and executives (relevant associations, events, social outreach)
* Nurture existing leads through digital content, events, and other persona-based marketing methods, supporting program tactics such as personalized web pages, social outreach, and email nurture campaigns
* Manage the marketing calendar to ensure that all major events, webinars, and related programs are documented and communicated to internal teams
* Track and report on event and program performance, including registration, attendance, and lead engagement metrics
** MINIMUM QUALIFICATIONS
*** Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, Public Relations, English or Writing
* A minimum of 2 years' marketing-related experience in B2B
* An understanding of online/offline events/program management specifically around webinar management
* Highly organized, detail-oriented, and motivated, with the ability to thrive in a fast-paced, deadline-driven environment
* Proactive and curious, comfortable asking questions and learning new tools or processes
* Ability to travel up to 25%##
** We’re doing work that matters. Help us solve what others can’t.
**** Equal Employment Opportunity Policy:
** Cadence is committed to equal employment opportunity throughout all levels of the organization.

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Cadence plays a critical role in creating the technologies that modern life depends on. We are a global electronic design automation company, providing software, hardware, and intellectual property to design advanced semiconductor chips that enable our customers create revolutionary products and experiences. Thanks to the outstanding caliber of the Cadence team and the empowering culture that we have cultivated for over 25 years, Cadence continues to be recognized by Fortune Magazine as one of the 100 Best Companies to Work For.

Our shared passion for solving the world’s toughest technical challenges, our dedication to pushing the limits of the industry, and our drive to do meaningful work differentiates the people of Cadence.
Cadence is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, basis of disability, or any other protected class.
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