Community Marketing Manager – Airheads Community

Overview

Community Marketing Manager – Airheads Community. This role has been designed as onsite with an expectation that you will primarily work from an HPE office.

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next.

We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

The Community Marketing Manager is responsible for developing and executing marketing strategies to increase membership, logins, and active participations in a community networking technical users.

• Community Engagement & Growth
  • Develop and execute marketing strategies to increase membership, logins, and active participation.
  • Implement gamification and engagement programs (e.g., MVP initiatives, contests).
• Content Strategy & Publishing
  • Manage editorial calendars for blogs, newsletters, and other cyclical publications.
  • Publish and promote monthly newsletters and events on community site.
  • Collaborate with SMEs to produce technical content, webinars, and demos tailored for a highly technical audience that supports the editorial strategy for the community.
  • Collaborate with community manager on the structural and UI evolution of the community site
  • Manage vendor relationships with communication platform providers
• Event Marketing & Execution
  • Plan and promote Airheads presence at major events (e.g., HPE Discover, Networking Days, Tech Jam), including lounges, interactive experiences, office hours, MVP appreciation, and advisory boards.
  • Coordinate logistics for onsite engagement programs and digital signage.
• Campaign Management
  • Create integrated marketing plans for community initiatives, ensuring alignment with broader marketing objectives.
  • Drive SEO optimization and streamline user experience across community platforms.
• Analytics & Reporting
  • Track KPIs such as new members, active engagement, page views, content acquisition, webinar attendance, and SCO.
  • Analyze dashboards and reports to illuminate trends, measure success, and inform strategy.
  • Collaborate with marketing operations and community manager to develop new models that improve audience segmentation, revenue association, and bidirectional data exchange with Marketing and SFDC.

• BA/BS in marketing related field; MBA preferred.
• 5+ years of marketing or related field (solutions marketing, customer marketing, partner marketing, community or event marketing experience) with a strong understanding of technical communities and B2B marketing.
• Experience in content creation, event planning, and digital marketing.
• Proficient on community platforms (Higher Logic), analytics tools (DOMO, Power BI), SCO platforms (Bright Edge) and webinar tools.
• Excellent written/oral communication and strong interpersonal skills.
• Ability to manage/influence virtual teams and strong negotiating skills
• Understanding of enterprise networking technologies (WLAN, Switching, WAN, Security, Data Center) highly desired.

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal…