Creative Director

Overview

Role Overview We are seeking a dynamic and experienced Creative Director to join our team to lead our Brand Creative Services team inclusive of Design. As we embark on a brand and consumer-first marketing transformation, this role will play a critical role in driving our marketing efforts and in redefining McAfee to consumers. This role reports to the CMO.

Creative Director

This is a Hybrid position located in either San Jose, CA, New York or Frisco, TX. You will be required to be onsite on an as-needed basis, typically 1 to 6 times a month. We are only considering candidates within a commutable distance to one of the three locations and are not offering relocation assistance at this time.

• Alongside the VP of Brand and Creative, provide creative leadership and craft-led objectivity to the McAfee brand - applying our new brand strategy into all the creative frameworks it needs to live and keeping the organization true to remaining on-brand.
• Elevate our creative output as a company by engaging on product-brand experience application, delivering elevated top and mid-funnel campaigns and bringing excellence to every creative touchpoint.
• Own McAfee’s visual identity, partnering with Brand Marketing to translate our brand promise to consumers into a powerful core logo and overall design system
• Ensure that our design framework and architecture is comprehensive and cohesive to enable activation across all touchpoints both consistently and uniquely based on the audience/platform
• Develop award-winning creative campaigns for McAfee with internal teams and agency partners, bringing the brand to life in new and powerful ways to our consumers
• Develop 360° upper funnel, mid funnel, and lower funnel video and digital marketing campaigns, considering stakeholder briefs and insights
• Optimize McAfee’s in‑house, agency, AI, and agentic model to build a world‑class creative function:
  Tailor team structure and strategy to an understanding of format and functional needs to drive the greatest impact across a variety of marketing channels and audiences, encompassing social, communications, email, campaign and partner needs
• Build and nurture a team of diverse creatives (concept, copy, design, motion, editing etc.) and video producers who can bring the brand and stakeholder vision and strategy to life
• Act as a brand steward to ensure our brand identity and creative platform is properly understood and implemented across and outside of the organization- including existing and prospective employee branding, across our partner ecosystem, and throughout our communication channels
• Demonstrate thought leadership and early adoption of AI and other efficiency tools to enable greater productivity and more agile and expansive testing and optimization
• Balance a creative and brand led point of view with the flexibility to deliver against stakeholder needs that may require creative solutions
• Prioritize creative resourcing and initiatives based on impact to the business, consistently testing and revising as core organization prioritize shift

• 12+ years leading powerful creative campaigns and design work
• Craft creative background in creative – attended advertising or design school, experience in conceptual creative leadership spanning both agency and in-house background
• Proven track record leading and building creative function and working with stakeholders in-house, on the brand side.
• Excellence without ego – strong collaboration skills. Able to work well with stakeholders across different disciplines and backgrounds and to understand the complex creative requirements of product teams.
• Strong point of view on optimizing in-house vs agency model, inclusive of scaling creative execution using AI tools.
• Deep experience in creative strategy, creative direction, concept development and execution across upper, mid and lower funnel campaigns
• Ability to direct photography and video shoots, with prior onsite and post-production experience.
• Growth mindset eager to embrace new tools and platforms to enable a strategy vs. production-oriented team culture and operating mode
• Experience managing creative agency partners…