Director, Product Management - GenStudio Ad Trafficking & Activation

About the Role

Adobe Gen Studio is reimagining how marketing teams operate by leveraging GenAI to transform content creation, distribution, and optimization across performance marketing & demand generation, growth, and content marketing.

As Director of Product Management for Gen Studio Ad Trafficking & Activation
, you will define and drive the strategic vision for how marketing content gets published, personalized, and optimized across every channel at enterprise scale. You will be responsible for building AI-powered systems that enable dynamic creative optimization (DCO), multi-channel orchestration, real-time personalization, and seamless activation across paid media, retail media networks, DSPs, email systems, social platforms, and emerging channels.

This is a highly visible, executive-level leadership role that requires deep expertise in marketing technology ecosystems, programmatic advertising, personalization engines, and the ability to leverage GenAI to reimagine how brands activate campaigns  will lead multiple product managers, own a critical pillar of the Gen Studio strategy, and work directly with Adobe's most strategic enterprise customers.

Marketers can now generate hundreds or thousands of creative variations with GenAI—but channel-by-channel manual publishing doesn’t scale. Personalization is siloed. Creative testing takes weeks. Attribution across channels is broken. Dynamic optimization happens in isolated platform walled gardens. GenAI unlocks unprecedented creative velocity, but without intelligent activation and optimization systems, that potential is wasted. This role will define how Adobe helps marketers go from creative concept to optimized, personalized campaigns across every channel—closing the loop between content generation and business outcomes.

You'll shape how the world's largest brands activate marketing campaigns, making personalization effortless, optimization continuous, and cross-channel orchestration seamless.

Strategic Vision & Leadership

• Define and own the multi-year product strategy for ad trafficking, dynamic content optimization, and activation capabilities across the Gen Studio platform.
• Drive alignment across Gen Studio modules (Performance Marketing, Content Marketing, CTV, Retail Media) to ensure cohesive activation experiences.
• Partner with Gen Studio's Head of Product and executive leadership to shape go-to-market strategy for Ad Activation and Trafficking.
• Represent Adobe's vision for AI-powered marketing activation with industry analysts, at major conferences, and in strategic customer engagements.
• Own business outcomes including revenue targets, customer adoption metrics, and competitive win rates for your product area.

Dynamic Creative Optimization Platform

• Build GenAI-powered DCO capabilities that automatically personalize creative across audience segments, contexts, and channels.
• Design systems that test and optimize hundreds of creative variations simultaneously, learning what works and automatically allocating budget to winning variations.
• Develop real-time optimization engines that adapt creative based on performance signals, audience behavior, and contextual factors.

Cross-Channel Activation & Orchestration

• Design activation infrastructure that publishes content to paid media platforms, retail networks, DSPs, email systems, social platforms, and emerging channels.
• Build orchestration capabilities that coordinate campaigns across channels, ensuring consistent messaging, unified frequency capping, and cross-channel optimization.
• Define API strategies and partnership requirements for integrating with marketing platforms, ad networks, and activation endpoints.
• Create workflows that enable marketers to activate campaigns at scale (e.g., 1000+ ads for Black Friday) with minimal manual effort.
• Ensure activation systems handle enterprise complexity: multiple brands, regions, agencies, compliance requirements, and approval workflows.

Enterprise Customer Focus & Market Leadership

• Deeply understand activation and personalization challenges facing Global 2000 marketing organizations.
• Design for enterprise requirements: governance,…