Global Product Marketing Manager, Search Ads

Responsibilities

About the Team:
The Product Solutions and Operations team is responsible for setting the go-to-market strategy for all regions. We partner closely with the product team and regional teams to develop the overall strategic direction and assess key gaps in our product offering. Additionally, unique to this role, you will also serve as the liaison between the monetization team and the user side team, representing advertiser needs and influencing the organic product roadmap.

About the role:

As the Product Marketing Manager for Search Ads, you will be responsible for setting the go-to-market strategy for all regions. You will partner closely with the product team and regional teams to develop the overall strategic direction and assess key gaps in our Search Ads offering. Additionally, you will also serve as the liaison between the monetization team and the user side team, representing advertiser needs and influencing the organic search product roadmap.

You will use your experience and technical knowledge working with the Search Ads product team and Shop Ads team to develop the strategy, bring together cross-functional stakeholders to execute your plans and align senior product leadership around those plans. You understand market trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross-functional partners.

• Lead and consolidate market assessment, quantitative analysis and qualitative feedback, represent all regions internally with PM and Engineering teams, and define the go-to-market strategy for Tik Tok's ever-evolving ads product, with a focus on Search Ads.
• Partner closely with regional counterparts, sales teams, and other key stakeholders, to deeply understand pain points, form business requirements, and prioritize solutions to influence the direction of product development.
• Bridge the gap between the monetization team and the user side team, representing advertiser needs and influencing the organic search product roadmap to create a brand-suitable environment for the long-term success of monetization.
• This individual must demonstrate a strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape to develop strategic positioning and provide product feedback.
• You will be instrumental in setting the go-to-market strategy by region and ensuring flawless execution and operations against the strategy.
• Plan and lead the successful adoption of alpha and beta programs for our Search Ads solutions.
• Communicate the value proposition of new products to all stakeholders and ensure that effective collateral and packages are created.
• Drive product adoption and usage rates by supporting key market strategy and effective product support.
• Build an understanding of the most nascent Tik Tok Search Ads solutions and leverage these products to achieve customer goals.

• Experience in consulting or project management
• Experience in product marketing or product management in the tech industry
• Comfort with ambiguity and using a data-driven approach to establish strategy and priorities
• Experience launching products globally and core product marketing skills in product positioning, messaging, naming and GTM planning

• BA/BS degree
• Ability to manage multiple projects and have a good sense of prioritization to drive the highest impact in the role (partnered with technical stakeholders to represent market requirements)
• Experience operating in a fast-paced environment and flexibility to work across multiple time-zones
• Entrepreneurial spirit
• Experience supporting advertising solutions for marketers either at an ad network, platform or as a media buyer on ad platforms

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission.…