Product Management Lead, Brand Ads

Responsibilities

The mission of Brand Innovation team is to help businesses achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying Tik Tok's most compelling user experiences into branding experiences.

• Responsible for building brand ads solutions to improve advertising effectiveness and efficiency.
• Lead product strategy and roadmap planning for traffic strategy optimization and ad format innovations.
• Collaborate closely with product marketing, sales, agencies and clients to deeply understand advertising market dynamics and customer needs.
• Build brand advertising solutions to deliver value for our customers and drive revenue for the platform.
• Strengthen product solutions and enablement tools for premium ad products to gain large video budgets at scale.
• Proven record of building shop advertising products.

Minimum Qualifications:

• Bachelor's degree.
• 5+ years of experience as a Product Manager.
• Deep understanding of ad tech and brand advertising, expertise in traffic strategy.
• Excellent problem solver, goal and data driven, strong ownership, excellent communication and coordination skills.
• Ability to work in a fast‑paced environment.

Preferred Qualifications:

• Preferred background in digital advertising.
• Experience working in a start‑up environment.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

【For Pay Transparency】Compensation Description (Annually):
The base salary range for this position in the selected city is $210,000 - $414,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10…