Senior Specialist, Product Marketing Manager

Position: Senior Specialist, Product Marketing Manager - Payments
Senior Product Marketing Manager – Pay Pal

Pay Pal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, Pay Pal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. Pay Pal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

Job Description Summary

We are seeking an experienced Senior Product Marketing Manager to develop and execute comprehensive marketing strategies that drive demand, adoption, and growth of our global Pay Later offerings. You will work cross‑functionally with product, sales, and marketing teams to position Pay Pal’s Pay Later solutions in the market and create compelling narratives that resonate with consumers and merchants.

Essential Responsibilities

• Develop and execute go-to-market plans for new product launches and feature updates

• Conduct market and competitor research to inform product strategy

• Collaborate with teams to gather customer feedback and refine product positioning

• Support product launches in new markets by coordinating with global and regional teams

• Plan and execute marketing campaigns to increase product adoption and market share

• Provide expertise on product capabilities and value propositions

• Monitor product performance metrics and identify growth opportunities

• Create clear positioning, messaging, and strategies for product launches

• Ensure commercial readiness by delivering marketing materials and tools

• Align cross‑functional efforts to support product marketing goals

Expected Qualifications

• 3+ years relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience

Additional Responsibilities

• Develop and execute comprehensive product marketing strategies that drive awareness, adoption, and usage of Pay Pal’s Pay Later solutions

• Create compelling product positioning, messaging, and value propositions tailored to key customer segments and markets

• Analyze customer insights, market trends, and competitive intelligence to inform product strategy and marketing initiatives

• Collaborate with product teams to identify feature enhancements and new offerings based on market needs and customer feedback

• Design and optimize customer journeys across multiple touch points to drive conversion and retention

• Develop compelling campaign narratives that scale across various channels, including content, digital, social, email, and in‑product messaging

• Work with regional teams to adapt marketing strategies for local markets, ensuring cultural relevance and regulatory compliance

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred

• 5+ years of experience in product marketing, preferably in fintech, payments, or consumer financial products

• Demonstrated success in launching and scaling digital products in competitive markets

• Strong understanding of the payments landscape, consumer financing options, and e‑commerce trends

• Excellent written and verbal communication skills with ability to simplify complex concepts for different audiences

• Proven track record of developing compelling messaging and content that drives customer action

• Experience with A/B testing, user research, and other customer insight methodologies

• Ability to collaborate effectively across functions and influence without direct authority

• Strong project management skills with ability to prioritize and deliver in a fast‑paced environment

Compensation & Benefits

Pay Pal is committed to fair and equitable compensation practices.

The total compensation includes an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and…