Senior Email & Lifecycle Marketing Manager

Innovate with Purpose

At BILL, we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools, we help businesses—from startups to established brands—make smarter decisions and gain control of their operations. We’re creating the future of financial automation so businesses can spend more time on what matters.

Working here means you become part of a vision‑driven team that’s ready to tackle challenges and build cutting‑edge solutions. We value purpose, drive, and curiosity—and we thrive in a fast‑paced, ever‑changing environment. Whether in one of our offices in San Jose, CA, Draper, UT, or working remotely, BILLders collaborate to deliver real impact for businesses that need more time in their busy weeks.

BILL builds high‑performing teams and we seek to hire the best talent for every role. We're committed to building a workplace that fosters inclusion and diverse perspectives, valuing each person's unique skills and experiences.

Let’s give businesses more time for what matters.

We are seeking an experienced Senior Email & Lifecycle Marketing Manager to own our customer‑facing messaging programs across the full lifecycle. This role will focus on trial and customer onboarding, feature and product adoption, cross‑sell and upsell, and reactivation campaigns.

• Strategy & Roadmap
  • Co‑develop lifecycle marketing strategy with Customer Marketing and Product Marketing to ensure messaging, tone, and timing are aligned across all channels.
  • Define and manage the email and lifecycle marketing roadmap for onboarding, activation, adoption, upsell, and reactivation.
  • Leverage Pendo as a core tool for in‑app messaging and feature adoption.
  • Develop automated, trigger‑based journeys tailored to customer behaviors and lifecycle stages, leveraging demand or product‑led growth methodologies.
  Execution & Optimization
  • Own key lifecycle growth targets (activation, adoption, upsell, reactivation) and be directly accountable for delivering measurable impact on these metrics through email and in‑app programs.
  • Build and deploy campaigns using Inflection.io (experience with Marketo, Braze, Customer.io or similar tools welcome).
  • Use Pendo and Inflection.io to deliver coordinated email and in‑app experiences.
  • Coordinate segmentation, dynamic content, and personalization for maximum relevance.
  • Design, test, and optimize A/B and multivariate experiments to improve open, click, and conversion rates.
  • Demonstrated advanced proficiency in leveraging AI tools and automation to design, execute, and optimize marketing campaigns.
  • Ensure compliance with email best practices and regulations (CAN‑SPAM, GDPR, etc.).
• Analytics & Reporting
  • Track and report KPIs across lifecycle programs (activation, adoption, ups, churn, LTV).
  • Partner with analytics, GTM Ops, Customer Marketing, and Product Marketing to develop dashboards and actionable insights.
  • Use data to iterate and scale high‑performing programs.
• Cross‑Functional Collaboration
  • Work in lockstep with Customer Marketing and Product Marketing to plan and execute messaging strategies across email, in‑app, and other channels.
  • Coordinate with Product and Customer Success to align messaging with launches and customer needs.
  • Partner with GTM Ops to integrate data flows, improve targeting, and measure impact.
• Asset & Process Management
  • Maintain an organized inventory of email assets, templates, automation flows, and Pendo experiences.
  • Document and standardize processes for consistent execution.

• 7+ years of email or lifecycle marketing experience in B2B SaaS or similar environment.
• Deep expertise with marketing automation platforms (Inflection.io, Marketo, Braze, Customer.io or comparable tools).
• Familiarity with Pendo or similar in‑app engagement platforms, and ability to integrate in‑app and email experiences.
• Proven track record of building and scaling automated, personalized lifecycle programs that drive measurable outcomes.
• Strong segmentation, testing, and analytics skills with ability to translate insights into action.
• Working knowledge of HTML/CSS for email template editing a…