Marketing Manager

As a Marketing Manager with a strong focus on digital marketing and inbound lead generation, you will be responsible for owning and scaling our marketing efforts to attract high-quality leads and accelerate business growth. You will lead the development and execution of comprehensive digital strategies, oversee campaign performance, and manage cross‑functional initiatives that align with the company’s sales and revenue goals.

• Strategic Planning: Develop, lead, and continuously refine a holistic digital marketing strategy with a focus on inbound lead generation and customer acquisition.
• Team & Client Management: Manage internal marketing resources and external partners (content writers, SEO consultants, agencies) to ensure alignment with business objectives.
• Content Leadership: Oversee the content marketing strategy, ensuring the creation of high-impact assets such as blogs, whitepapers, videos, and case studies that support every stage of the buyer journey.
• SEO & SEM Oversight: Define SEO/SEM strategy and supervise execution to improve search rankings, traffic, and lead quality.
• Performance Marketing: Plan and manage digital advertising campaigns across paid search, display, social, and retargeting platforms to drive lead generation and brand awareness.
• Marketing Automation: Oversee marketing automation initiatives (e.g., Hub Spot, Marketo) to nurture leads, improve personalization, and support scalable campaign execution.
• Analytics & Reporting: Own marketing KPIs and dashboards. Analyze data from campaigns to generate insights and recommendations for continuous optimization.
• Sales Alignment: Collaborate with Sales leadership to ensure lead quality, lead handoff efficiency, and closed‑loop reporting.
• Email & CRM Marketing: Lead strategy and execution of email campaigns, lifecycle marketing, and CRM initiatives for conversion and retention.
• Innovation & Trends: Stay ahead of digital marketing trends, technologies, and best practices to drive continuous innovation and a competitive edge.

• Bachelor's degree in Marketing, Business, Communications, or a related field (Master's degree preferred).
• 4+ years of hands‑on experience in digital marketing, with at least 1–2 years in a management or strategic leadership role.
• Proven track record of designing and executing successful inbound and digital marketing strategies.
• Proficiency in SEO/SEM, Google Analytics, Hub Spot/Marketo, email platforms, CRM tools (Salesforce or similar), and paid media channels.
• Strong analytical skills with experience building and interpreting dashboards and performance metrics.
• Excellent communication, project management, and cross‑functional collaboration skills.
• A growth mindset with the ability to thrive in a fast‑paced, results‑driven environment.

• Google Analytics, Hub Spot, or other digital marketing certifications.
• Experience with A/B testing and conversion rate optimization.
• Prior experience in B2B marketing, SaaS, or technology services is a plus.