FSI Banking Transformational Advisor

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe is at the forefront of digital innovation, raising the bar with powerful solutions for the creative and marketing ecosystem like Creative Cloud, Experience Cloud, Firefly, and Express.

The Bankingindustryis undergoing a major transformation driven by margin pressures, regulatory complexity(,rising cost to serveand evolving customer expectations across retail, commercial and wealth segments. Banks are striving to deliver hyper-personalized, omnichannel experiences toretainand grow their customer base while modernizing legacy systems. This requires investment in digital enablement across retail, commercial, and wealth segments, as well as empowering marketing, technology, and sales teams to harness data and AI effectively.

Adobe plays a critical role in guiding banks toward innovative solutions that accelerate this transformation.

We are seeking a Director-FSIBanking

Transformational Advisor, as part of our Digital Strategy Group, to advance Adobe's vision and thought leadership in this strategic sub-vertical and evangelize it through customer advisory and marketing channels. This leader will work closely with high-value enterprise

Banking customers, Adobe’s Field Organization, and our own Marketing teams toprovideexpert "how-to" guidance on topics like phasing amarketing-tech modernization strategy for customer,marketerandemployee experiences. The role should draw on prior experience with transformation stewardship influencing budgetary allocations towards partnerships and Martech modernization. Success will be measured by revenue growthinthe Banking sub-vertical, as well as customer success stories and executive testimonials we can sharetothe market.

• Provide expert guidance to clients (from C-level to practitioners) on how to plan and execute end-end digital transformation, with a focus on the Banking sub-vertical.
• Develop original thought leadership content on how banks should transform customer banking journeys digitally or modernize legacy systems, drawing from experience, research, and client engagement. Represent Adobe as an inspiring Banking thought leader and speakeratconferences(, Money
  20/20, ABA) and contribute to publications like American Banker.
• Refine Adobe’s internal banking playbooks using hands-on operator experience, ensuring solutions address critical pain points(, branch experience modernization, digital onboarding, cross-sell optimization).
• Guide clients through a phased digital transformation roadmap, prioritizing foundational enablement and quick wins before advancing complex transformations.
• Translate key product features and functionality of Adobe Experience Cloud and Content Supply Chain into actionable solutions that address banking pain points across customer journeys and operations.
• Assess and enhance client organizational readiness through best practices and operating model playbooks for cross-functional teams, upskilling staff, and change management frameworks for successful transformation.

• 10+years experienceindigital marketingroleswithin
  
  Banking(preferable) as an operator and/or strategic advisorusingmoderntechnology stacks like Adobe Experience Cloudand/or Salesforce Marketing Cloudandfamiliarity withcore banking platforms (
• Track record leading Martech teams that have hands-on experience implementing Adobe Experience Platform Solutions (Real-Time CDP, Adobe Journey Optimizer or Customer Journey Analytics)
• Experience leading or advising large-scale content supply chain…