Senior Social Media Strategy Lead

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Job Summary:

BILL is a rapidly growing Fintech company committed to empowering businesses with innovative financial tools. They are seeking a Social Media Strategy Lead to develop and execute a comprehensive social media strategy that enhances brand presence and drives business outcomes through engagement and audience growth.

Responsibilities:

• Develop and execute a full-funnel, channel-specific social strategy that drives engagement and connects social to business outcomes like awareness, acquisition, and product adoption

• Translate brand and business objectives into creative social campaigns that resonate with audiences and reflect cultural relevance

• Lead end-to-end campaign execution in partnership with creative teams, or self-produce content when needed

• Identify, engage, and activate influencers and platform partners to expand reach beyond owned channels

• Design integrated strategies that include social, community, advocacy, and user-generated content

• Use data and insights to measure, analyze, and optimize performance

• Establish regular reporting cadences to evolve strategy and drive continuous improvement

• Write social-first copy, create short-form video, and produce content quickly when needed

• Build scalable programs that amplify employees and executives as brand advocates

• Help evolve the team structure and operating model

• Develop systems for planning, production, publishing, and measurement that support scale and efficiency

Qualifications:

Required:

• 7+ years of experience in social media strategy, brand marketing, or content creation, ideally with a mix of B2B and B2C

• Experience as the head of social at a company or owning the social function

• Experience managing external agencies or teams

• Experience analyzing and optimizing performance to improve campaign effectiveness and ROI

• Experience activating influencers, creators, or thought leaders in brand or product campaigns

• A portfolio that demonstrates social media programs you’ve scaled to drive awareness, engagement, and measurable business impact

• Fluency in platform-specific trends and metrics across Linked In and Instagram

• Ability to write social-first copy and do light creative execution, including short-form video editing

• Experience building systems and scaling social programs, not just executing them

Preferred:

• Familiarity with Tik Tok and You Tube strategy

• Experience designing integrated strategies across social, community, and advocacy ecosystems

• Background working across B2B and B2C brands

• Interest in social media trends and how brands can build trust and community online

• Comfort working in fast-paced or ambiguous environments

• Collaborative approach and experience working effectively across teams, including with executives

• Interest in experimenting with new platforms and formats

Company:

BILL is a developer of financial automation software for small and midsize businesses (SMBs). Founded in 2006, the company is headquartered in San Jose, California, USA, with a team of  employees. The company is currently Public Company.

• Seniority level
  
  Mid-Senior level

• Employment type
  
  Full-time

• Job function Marketing
• Industries Software Development

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Medical insurance

Vision insurance

401(k)

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