Principal Product Marketing Manager, GenStudio

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Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

About

The Role

At Adobe, we’re reshaping how people create using the power of Generative AI—and Gen Studio is at the heart of this transformation. As a Principal Product Marketing Manager on the Gen Studio team, you will lead the go-to-market strategy for a GenAI-first enterprise-grade solution for Content marketing.

This role offers the opportunity to shape how Adobe’s AI innovation is adopted by the world’s leading brands. You will set the vision, drive cross‑functional alignment, and deliver measurable business impact across the entire Gen Studio customer lifecycle.

Key Responsibilities

• Lead the GTM Strategy:
Own and evolve the end‑to‑end go‑to‑market strategy, partnering with product, sales, and marketing to drive ARR and adoption.

• Champion the Customer:
Conduct in‑depth customer research and interviews to uncover high‑impact use cases. Be the customer advocate as you drive cross‑functional initiatives.

• Craft Differentiated Messaging:
Develop compelling positioning and messaging that clearly articulates value and helps the offering standout in the market.

• Drive Pricing & Packaging:
Collaborate with Adobe’s business model and GTM teams to define monetization strategies that align with enterprise needs and usage patterns.

• Enable Sales Success:
Support our sales teams with impactful collateral and enablement, so they can articulate the value of Firefly Services to customers.

• Launch with Impact:
Support product launches, ensuring seamless execution and alignment with go‑to‑market strategies.

• Market Intelligence:
Stay ahead of trends in generative AI, content marketing and competitors to inform strategy and planning.

Qualifications

• 10+ years of product marketing or related GTM experience in technology or enterprise SaaS.

• Demonstrate a test‑and‑learn and growth mentality.

• Deep expertise in enterprise customer engagement (strategic customers, executive workshops, CABs).

• Experience crafting narratives that influence perception—whether through product marketing, strategic communications, PR, or equivalent experience.

• Strong background in building scalable enablement programs for cross‑functional teams.

• Proven success in crafting and implementing B2B enterprise sales plays, and leading sales enablement sessions.

• A track record of navigating cross‑functional dynamics in matrixed orgs and bringing people along a shared path.

• Exceptional ability to craft and deliver demos and narratives that resonate with technical and C‑level audiences.

• Skilled at operating within a large organization, but entrepreneurially minded and eager to make an impact as a key member of a growing team.

• Analytical mindset with ability to define success metrics and measure impact.

• Outstanding analytical, verbal, and written communication skills.

• Outstanding program management skills.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $141,200 – $249,700 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed…