UX Researcher

Overview

Teamwork makes the stream work. Roku is changing how the world watches TV. Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we aim to power every television in the world. Our mission is to be the TV streaming platform that connects the entire TV ecosystem, helping consumers access content, enabling publishers to build and monetize audiences, and providing advertisers unique capabilities to engage viewers.

From your first day at Roku, you’ll make a valuable contribution. We’re a fast-growing public company where no one is a bystander. You’ll delight millions of TV streamers around the world while gaining meaningful experience across disciplines.

About the team

The User Experience team at Roku comprises UX designers, researchers, and writers who collaborate with Product and Engineering to meet customer needs for a Roku experience that delivers simplicity and delight. The UX Research sub-team is a horizontal resource within the larger UX team.

About the role

This role is dedicated to Roku TV (RTV). You’ll join the team shaping the vision and execution of our TV products and features, ensuring they continue to set the global benchmark for performance and ease of use.

Roku is hiring an experienced UX Researcher to lead high-impact research across our full TV portfolio. In this role, you’ll deeply understand how people interact with Roku devices and ensure a cohesive, simple experience across partner brands and device tiers. You’ll operate at the intersection of physical hardware and the Roku OS. Your insights will uncover user needs and pain points and directly drive the evolution of new TV experiences—from out-of-the-box setup and hardware performance to picture quality optimization and the future of TV hardware—making a tangible impact across Roku’s most widely used experiences.

You’ll partner closely with Product Management, Design, and Engineering to align research with roadmaps and business priorities, turning insights into decisions that ship. Together, you’ll ensure Roku delivers a simple, delightful entertainment experience grounded in user needs and felt across every TV we build.

For California Only - The estimated annual base salary for this position is between $140,000 - $150,000 annually. Compensation packages are based on factors unique to each candidate, including skill set, certifications, and geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

• Develop, plan, and execute research initiatives in collaboration with UX Research managers, other UX researchers, product managers, leaders at Roku, UX and visual designers, and others
• Utilize your research insights to influence the selection, definition, and design of product offerings that maximize engagement and retention
• Collect and analyze user behavior through generative and evaluative methodologies
• Effectively present research insights to diverse stakeholder audiences via written reports and presentations
• Work closely with multiple stakeholders to identify problems and business goals that research will address
• Be a deeply embedded member of product teams, while collaborating on the UX research team

• 2 to 3 years of experience as a UX Researcher in industry settings
• Proven skill with a broad methodological toolkit, including interviews, usability testing, surveys, field studies, diary studies, and quantitative analysis
• Confidence in selecting the most appropriate methods for a given problem
• Experience collaborating with business leaders, designers, researchers, and product managers
• Experience gathering and understanding business strategy, balancing user and business needs
• Excellent communication, facilitation, presentation, interpersonal, and analytical skills
• Experience with mixed methods research
• Strong project management skills to define, plan, and lead projects
• Experience in the entertainment field (TV/Movies) is a plus
• Ability to contribute to and, when appropriate, lead parts of the research approach for whole products, including multi-phase planning and…