Principal Adoption Digital Strategist – AI Transformation

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe Customer Solutions is seeking a Principal Adoption Digital Strategist with deep expertise in transformation, operating model design, and enterprise change management to lead adoption and value realization for Adobe’s most complex, high‑impact customer programs.

This role is designed for a senior adoption leader with AI gravitas and deep passion
—someone who can confidently advise executives on how AI reshapes operating models, decision‑making, governance, and workforce capabilities
, not just how tools are deployed.

The Principal Adoption Digital Strategist operates as a trusted advisor to C‑suite and senior leadership
, shaping adoption strategy across multi‑year, multi‑workstream transformations.

The ideal candidate combines strategic depth with delivery credibility and is comfortable navigating ambiguity, scale, and complexity especially for AI programs.

• Lead Enterprise Adoption Strategy
  • Own and shape end‑to‑end adoption strategies for large‑scale, AI‑enabled transformation programs
  • Apply advanced change management expertise (Prosci ADKAR) to complex organizational, cultural, and capability shifts driven by marketing tech stack
  • Translate AI strategy into clear adoption roadmaps spanning operating model, governance, roles, and behaviors
• Advise on AI Operating Models
  • Lead future‑state operating model design for organizations adopting AI at scale
  • Define decision rights, governance structures, accountability models, and cross‑functional ways of working enabled
  • Guide leaders through the organizational trade‑offs required to move from experimentation to enterprise AI adoption
• Drive Complex Program Adoption
  • Lead adoption across multi‑workstream, multi‑geography, and multi‑year programs
  • Anticipate and manage adoption risks across interdependent teams, platforms, and business units
  • Partner with program leadership to integrate operating models and change strategy into overall program governance
• Executive Leadership
  • Serve as an advisor to senior executives across Marketing, Digital, IT, Data, Operations, and HR
  • Lead executive visioning sessions focused on AI strategy, adoption readiness, and organizational implications
  • Communicate complex AI and organizational concepts with clarity, confidence, and executive presence
• Measure Value & Institutionalize Change
  • Define adoption and value metrics tied to AI usage, behavior change, and business outcomes
  • Establish feedback loops and governance mechanisms to sustain AI adoption over time
  • Ensure AI adoption is responsible, scalable, and embedded into day‑to‑day operations
• Develop Capability & Practice Leadership
  • Mentor and develop adoption strategists
  • Set standards for AI adoption, operating model design, and change management excellence
  • Contribute and drive thought leadership that builds Adobe’s point of view on AI adoption

• Required Qualifications
  • 10+ years of experience in adoption, change management, operating model design, or digital transformation roles within consulting or enterprise environments
  • Active Prosci ADKAR certification (or equivalent enterprise change methodology)
  • Demonstrated experience leading enterprise‑scale transformation programs
  • Deep expertise in operating model design and organizational change
  • Proven ability to lead complex, ambiguous programs with multiple collaborators and work streams
  • Exceptional executive communication and storytelling skills, including executive‑ready presentations
  • Strong strategic, analytical, and systems‑thinking capabilities
  • Bachelor’s…