Product Manager, Business Messenger AI

Responsibilities

Tik Tok’s Content and Services Ads team is part of the Tik Tok Monetization Product organization and is responsible for building lead generation solutions that enable businesses to create seamless interactions with their customers while ensuring our community feels comfortable and safe on the platform. This team aims to provide intuitive, simplified solutions that grow advertiser activation, retention and ARPA via enhanced delivery experience, performance and higher ROI.

We're looking for an experienced Product Manager to build highly scalable AI products that determine what ads billions of Tik Tok users see and engage with. You will be responsible for helping 'millions' of advertisers improve their return on ad spend, growing overall monetization efficiency, and protecting the experience of our users, creators, and community through an industry-leading recommendation system.

• Responsible for providing AI products for Tik Tok For Business customers, undertaking corresponding product planning and specific product design work
• Collaborate closely with cross-functional teams to define AI product requirements, prioritize modules, and deliver high-quality products that meet user needs and drive business goals
• In-depth understanding of the international advertising ecosystem and advertisers  needs, develop innovative advertising products based on AI generation through industry understanding
• Collaborate closely with design and R&D teams to deliver high quality products that meet user needs and exceed business goals
• Collaborate closely with business development team and sales team to drive advertisers  adoption of new products and features, and explore and drive new business revenue growth
• Continuously track and analyze key product metrics to provide insights and iteration basis for product decisions through data-driven
• To keep abreast of industry trends and emerging technologies, to drive business innovation, and to continuously maintain the competitiveness of internationalized products in the advertising field

Qualifications

Minimum Qualifications:

• 5+ years of product management experience in marketing, advertising or creative related products and tools direction and experience working on AI products
• Have a deep understanding of the online advertising industry and advertisers  needs, including experience in creative development, media buying and ad optimization
• Possess strong AI technology and application ability in the field of advertising

Preferred Qualifications:

• Possess excellent analytical skills to influence product design and continuous iteration
• Excellent cross-team collaboration skills to work efficiently with R&D, design, data science and business development teams
• Excellent communication skills, able to clearly articulate complex product concepts to technical and non-technical stakeholders

About Tik Tok

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of Tik Tok s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people…