Ads Platform Product Manager - SMB

Responsibilities

• Partner closely with the SMB teams and co‑own key business metrics for the SMB vertical.
• SMB Product Experience Ownership. Oversee the definition and prioritization of end‑to‑end product experiences for SMBs —from acquisition, onboarding, retention, to growth— ensuring solutions address their unique pain points (e.g., resource constraints, simplified operation needs).
• Champion innovative, high‑impact features that boost SMB advertiser success; balance short‑term user needs with long‑term scalability of the product ecosystem.
• Cohesive UX and platform capabilities:
  Design cohesive UX for SMBs based on a deep understanding of SMB advertiser needs and building scalable, reusable solutions from a platform perspective.
• Cross‑Functional & Global
  
  Collaboration:
  
  Partner with Engineering, Sales, Marketing, Design, and Data teams to align on roadmap priorities, resolve trade‑off decisions, and execute launch plans.
• Navigate complex stakeholder dynamics to remove obstacles and drive timely delivery of key initiatives.

• Build a deep understanding of SMB customer segments and personas leveraging user research, behavioral analytics, and market trends to uncover actionable insights.
• Establish a culture of data‑driven iteration within the team: set up processes to track product performance, analyze gaps, and drive continuous improvement of SMB solutions.
• Experience and excitement with using AI to build better products as well as optimize your own and your team's workflows (e.g., Prototyping, DS analysis).

• Minimum Qualifications:
  • Bachelor’s degree in Business, Computer Science, Marketing, or a related field;
    Master’s degree is a plus.
  • 3+ years of product management experience shipping scalable advertiser‑facing solutions.
  • Proven track record of leading end‑to‑end product cycles integrating customer feedback into requirements, and driving measurable business outcomes.
  • Demonstrated ability to own and deliver on strategic priorities, especially fast‑paced, ambiguous environments.
• Preferred Qualifications:
  • Deep expertise in the digital advertising or marketing technology, with a focus on SMB advertiser needs and challenges.
  • Experience leading products in one or more of: self‑serve onboarding, UX redesigns of high‑usage surfaces, Growth and Funnel optimization, Customer lifecycle management, Recommendations, AI assistant, AI outreach.
  • Ability to go deep into complex product workflows, simplify them, sketch and prototype improvements and inspire stakeholders around your vision.
  • Strong strategic thinking and analytical skills: ability to translate complex data into actionable strategies and communicate insights to senior leadership.
  • Proven experience influencing and collaborating with key stakeholders; ability to drive alignment across diverse cultural and business contexts.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission....

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